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Motorcycle Industry Association Win Marketing Week Engage Award

We’re delighted to announce that our client, the Motorcycle Industry Association (MCIA), has won a Marketing Week Engage Award for their campaign “Get On”.

The much sought-after award was given to “Get On”, an integrated marketing campaign with the simple aim of getting more people to ride and buy motorcycles, for being “innovative…with engagement and participation at the heart of it, delivering brilliant ROI”.

“Get On” enables people to take a free one-hour motorcycle ride, supported by instructors, and to then pursue the opportunity of taking the relevant tests to become a fully qualified motorcyclist.

Working alongside traditional offline agency we’ve helped MCIA use social media to help raise awareness about the campaign, including building and managing their online community, also called “Get On”, as well as managing their outreach and engagement strategy on Facebook and Twitter channels.

Overall the campaign has generated £15 million in revenue for the motorcycle industry from a media spend of just £250,000.