A Social Business Roadmap
Social not only gives you the opportunity to meet your marketing objectives, but to transform other areas of your business. Our team of consultants has the expertise and experience to help you become a social business. By that we mean helping you to:
- Build long-term mutually beneficial relationships with customers, staff, stakeholder communities and industry partners
- Become agile and flexible so you can respond in real-time to consumer demands and wants
- Build trust and loyalty through a best practice approach to engaging in social channels and use of social data
Using social technologies to drive business performance
Social technologies are transforming the way we develop relationships and how we engage with our customers.
Until now, many organisations have tried to build brand awareness by focusing their efforts on social media marketing campaigns, and chasing Likes and Followers. With varying degrees of success.
But social technologies can improve effectiveness across all parts of your business: from bringing new products to market and nurturing loyal advocates, to transforming the customer experience and helping accelerate the pace at which your teams innovate.
Designing a roadmap that delivers results
At FreshNetworks, we work with you to build a social business strategy that delivers benefits early.
Using our Social Business Navigator framework, we’ll help you to gain competitive advantage by developing a strategy that builds on your uniqueness as a brand and that focuses on the areas of the business where social can have the greatest impact.
We can help you:
- Have a clear understanding of how social technologies are being used by you and your competitors
- Explore and select the best social options for your business that will have the greatest impact according to your goals
- Understand the role of social in the customer experience journey and optimise for acquisition, retention and loyalty
- Keep you at the forefront of the consumer behaviour and technology trends most likely to threaten or accelerate your business strategy
- Develop an operational roadmap for the roll out of social business initiatives, including KPI frameworks and a proven test/measure/learn approach
To find out more about our Social Business Navigator framework, get in touch.
FreshNetworks were invaluable in helping us identify exactly what social media could achieve for us.Their strategic approach helped us improve communication with our audience and enabled us to show the public that we do more than just make paper maps.