Some of our published work

Here’s a selection of some of the reports and papers we’ve written. Some for clients, but some just for ourselves. Enjoy.

Online customer communities: A new era in qualitative market research
Online communities are set to change the face of qualitative online research. We think they're the next big thing in market research; request our white paper to find out why.

Online and on brand: Web 2.0 and the new marketing techniques
Online communities, user generated content and personalisation. This report cuts through the buzz words and uses the luxury industry as a case study to explore how Web 2.0 techniques can take your online marketing strategy to a new level.

Targeting consumers in a multimedia world
This paper analyses developments in the world of behavioural targeting and automated ad-serving. We consider the emergence of a new age of interactive advertising and the ways in which search engines, consumers and advertisers all stand to benefit.

Understanding digital inclusion: a research summary
Our research reveals that there are only marginally more people online than there were three years ago. This report for UK Online Centres has far-reaching implications for private and public sector organisations across the country.