Social media marketing can be found all over the web. Never seen it in action? We’re willing to bet you’ve had direct experience of it without even realising. If you’ve ever read a product review on Amazon, found a definition on Wikipedia or used Tripadvisor to plan a holiday, you’ve engaged with some of the best online communities out there.

How much can social media achieve?

It’s still early days in the social media revolution. The online communities out there already are the pioneers. They’re innovative, inspiring and more diverse than you might think. Online communities can take many different forms, adapt to all types of industry and add value in a range of different ways.

Here are some great case studies to show you just how much you can achieve with social media: