Majority of Britons now use Facebook or Twitter (statistics)

night rays

Image by dobrych via Flickr

The latest data from the Office of National Statistics n the UK shows that, for the first time ever, over half of adults accessed social networking sites in 2011. The annual British Internet Habits survey showed that in 2011, 57% of over-16s in the UK are using the internet for social networking, as opposed to 43% in 2010. This is a significant landmark, and the rate of growth is impressive and it shows the importance of social networking in the lives of British adults.

Digging deeper into these statistics we can start to understand more about use of social networking in the UK:

  • Women are more likely than men to have used social networks, with 60% of them using such sites in 2011 (compared with 54% of men)
  • Social networks are all but ubiquitous for the 16-24 year olds, with 91% of this age range using them. Usage is high for the 25-34 year old (76%) and 35-44 year olds (58%).
  • Almost one in five of those aged 65+ use social networks (18%)

Alongside this marked increase in the use of social networks in the last year, the survey data reveals more about how British adults are using the internet:

  • The most popular activity online is, unsurprisingly, to find information about good or services that people want to buy – this reinforces the importance of his channel in the education and buying process
  • Men are more likely than women to consume news online (57% compared with 47%)
  • Almost one in three UK adults (31%) have sold their own goods online
  • Professional networking (such as LinkedIn) is most popular with those aged 25-34 and 25-44
  • The use of internet for phone calls is increasing – with 29% of UK adults making a call over the Internet in 2011
  • Internet access from mobile devices is increasing dramatically – with 45% of UK adults accessing the Internet from these devices, up from 31% in 2010.

However, this data also highlights the 23% of the UK population who have no access to the Internet at home, with half of these people saying that they have no need for the Internet at all.

What the role of Twitter is, and isn’t, during #londonriots

London riot police, November 2010

Image by hozinja via Flickr

Certain sections of the UK media have been ascribing some blame for the riots in London to Twitter. Aside from denying that riots such as this happened long before the invention of such social media tools, such statements also show a lack of real understanding of how social media tools like Twitter are used by people, and when they are less useful.

There are many things that Twitter can and is doing during the riots, but there are also many things that it can’t and isn’t.

Twitter IS NOT a good place to get a clear view of what is really happening

Twitter is flooded with conversations about the riots in London and across the UK. Most of these are accurate (at least as far as the original author is concerned) but many are rumour and speculation. Just because it is on Twitter does not make it true and there can be a danger to judge accuracy on the basis of the number of retweets. Over the last few days we have seen rumours of riots and looting on streets that were actually calm. It is difficult to separate truth from rumour on Twitter and this makes is a difficult place to understand what is really happening across London.

Twitter IS a good place to find people in your neighbourhood

Twitter is a great place to find like minded people. And during the London Riots we have seen it used as a real tool for people to find others in their community. Whilst it is not great for getting a view on what is happening across London it can be good for finding like minded people in your area. Rather than looking for people talking about #LondonRiots, many Twitter users have taken the opportunity to find people talking about the area they live or work in and then follow those they begin to trust. Messaging them to find out what the situation is nearby and sharing information and advice for your local community.

Twitter IS NOT a good place to get rational, reasoned argument

Twitter does not suit rational, balanced argument. It is short-form communication that typically comments (briefly) on an event or describes what is happening. It is actually quite difficult to present a rounded viewpoint or to expand on what you say. This can make it both a difficult place to explain what you say, but also it attracts simple statements that can often be inflammatory (even if they weren’t intended to be so). For real evaluation and discussion about what it is happening, it is best to look elsewhere – blogs, forums, Google+. Twitter is suited to short-form statements about what is happening.

Twitter IS a good place to find evidence and testimony

This does, however, make Twitter a great place for potential intelligence, evidence and reporting about what happened. The pictures people take and share. The comments people leave (and where they are when they leave them). These statements about what is happening from ‘spectators’ of the events could be a useful source of information for the Police and others. The number of people capturing and describing events is a potentially positive role that Twitter can play – recording events and storing evidence.

Twitter IS NOT a good place to organise a riot

There has been some discussion that Twitter caused the riots and that they were planned there. This seems unlikely. Twitter is a public social network where (except for the minority with locked accounts) anybody can see what you say even if they don’t follow you. Your contacts on Twitter tend to be quite weak social links – people you may share one interest with, or who may have said something you found useful once in the past. This is not the place to plan and organise riots with groups of other people you know and trust. You are more likely to do that elsewhere – in a private place (where nobody can look at what you are saying) and in a network with strong social links. This is why group messaging services, notably Blackberry’s BBM, are more likely to have been used. Closed private networks with people you have stronger social links with are much more useful for organising any kind of secret get together, including a riot.

Twitter IS a good place to organise a cleanup

But what about where you do want everybody to know what you’re doing? And you do want even your weak social links to see and potentially share what you are saying. In this case, Twitter is useful and we’ve seen that most notably with the @riotcleanup Twitter account and others that have encouraged people to descend on parts of London to help clean up the morning after rioting. Whilst some events (ones you want to organise in private) are best kept to closed networks, others (those you want everybody to know about) are best in public ones. Twitter is great for organising a cleanup and for letting people know that this is happening. Less good for organising a riot.

Facebook the peacemaker

A great deal has been written about social media’s role in the recent Middle East uprisings. This week Mark Zuckerberg alluded to a second, equally-important, role as a bridge that connects people accross political or religous divides.

The chart below comes from peace.facebook.com. Launched in 2009, Peace on Facebook hopes to play a part in “promoting peace by building technology that helps people better understand each other”.

Connecting friends accross borders has proven to be one of the most effecitve grassroots methods of changing perceptions. There are many Arab-Israeli projects working for peace in this way. It can only be a good thing that Facebook is helping thousands on both sides of the divide to connect every day.

Four steps for businesses to get started with social media

Many businesses want to get started using social media or want to make their use of social media more effective. There is often a benefit of talking to a specialist social media agency. But for all businesses and organisations, whatever their size and whatever their focus, there are four simple steps that will put you on the right track with social media. Make sure you are using it but doing so in an informed way.

The presentation below takes you from listening and understanding what people are saying, to measuring and evaluating the impact you are having in four simple steps. If you want more information on this or on how to get started with social media then look at the FreshNetworks guide to Getting Started in Social Media.

Enter the London Social Media Agency 5km challenge for @GreatOrmondSt (the #social5km)

We like a challenge at FreshNetworks. We’re a competitive bunch. As, it appears, is most of London agencyland, be they a pure play social media agency or any marketing, advertising or PR agency with a passion for social media and for competition. So, following a weekend of Twitter banter we’ve decided to accept the ultimate challenge to find the fastest agency team in London, and also the one that can raise most for charity. We’re inviting you all to join us in the 2011 London Social Media Agency 5km Challenge in June 12th. The #social5km as we’re calling it.

About the #social5km challenge

We’re taking part in the 2011 Race for the Kids for Great Ormond Street Hospital. A 5km ‘fun run’ around Battersea park on 12 June. The plan is to enter in agency teams and compete for some serious and less serious awards. And most notably for pride.

What are we competiting for

Aside from pride, there are some serious categories of competition, and it’s not just about being the quickest to finish. Current proposed categories are:

  • Fastest team (mean time for the whole team)
  • Most money raised
  • Most enthusiastic supporters
  • Best dressed runner
  • Most impressive hair

If you want to add more categories, add them in the comments below.

How to take part

Taking part is simple. You need to do two things:

  1. Enter for the race as a team (one person needs to create the team first and then everybody else join it)
  2. Leave a comment below telling us: your team name, your agency (and link) and the people in your team (with their Twitter names)

We’ll keep a list here of the agencies taking part and keep you updated in the next few months.

Oh and the friendly, competitive banter can take place on Twitter – hashtag #social5km

The agency teams

1) FreshNetworks

2) ‘The caners’ from Hurricane

3) Team TAMBA

4) Team Tempero

5) Team eMod

  • Tearin’ Tia Fisher (@emoderation)
  • Blazin’ Blaise Grimes-Viort (@blaisegv)
  • Dangerous Dani W
  • Hurricane Helen S
  • Jumpin’ Joanne W
  • Revving Roger W
  • Tearaway Tom M
  • Fiona R
  • Janice P