There’s a great summary of strategies for successful online communities on Jeremiah’s blog: here. It’s a summary of a report he wrote for Forrester and a good introduction to online community strategies. I’d recommend the rest of Jeremiah’s blog too – he’s a thought leader in web strategy and customer engagement online. And a good read.
For ease I’m including his slides below, but do check out his blog. I’ll post some more about our views on this at FreshNetworks another time.