Image via Flickr. Courtesy of Tamboko The Jaguar
Jeremiah Owyang is one of our favourite social media strategists. Now working at Altimeter he’s well worth following for cutting edge social media thinking. In a world of chatter and hype, he cuts through. I think it’s because rather than hand-waving generalisations his thinking tends to be based in original research.
Anyway, enough of the effusive praise, here’s a copy of his latest research findings. Having interviewed 140 Social Media Strategists (mostly in the US), it’s a simple summary of what they do and what they need to do, to achieve more for their companies.
The presentation was re-delivered this morning at LeWeb’10 social media conference in Paris. You can see read notes from the talk on Mashable
Social Media Hub and Spoke
We’ve always had strong views about the best ways for companies to get value from social media.
We’ve battled against the consensus view: only fish where the fish are swimming. We’ve campaigned for recognition that people operate in different modes in different social spaces (online communities vs social networks) and as a result have always pushed the concept of an integrated social media Hub-and-Spoke model.
That’s why I was delighted to read Jeremiah Owyang’s latest post and see his excellent slide show about integrating social tools within your website.