As Caroline will be representing a social media agency, she will be promoting the use of social media technology for businesses – an area in which the Indian business community seem to have already made good headway.
Caroline’s invitation to join David Cameron’s delegation to India is an exciting prospect given that India has topped a recent survey about businesses who use social media for new customer acquisition.
The survey, commissioned by workplace solutions provider Regus, revealed that 40% of businesses around the world have successfully leveraged social media for new business development.
India topped the chart for the country with the highest percentage of companies using social media for new customer acquisition, followed by Mexico and then Spain. Rather surprisingly, only 35% of US companies and 34% of Canadian companies have successfully leveraged social media to develop new business:
- India – 52%
- Mexico – 50%
- Spain – 50%
- Netherlands – 48%
- China - 44%
- South Africa – 43%
- Germany – 41%
- Australia – 41%
- USA – 35%
- Canada – 34%
With 67% of companies in India also using professional social networking to source information about new customers, clients or competitors, compared to the global average of 54%, it seems that Indian businesses are leading the way in implementing a social media strategy that successfully helps with new business development.
Business leaders in each country were also asked whether they believed that social media was an effective enough marketing channel to be awarded its own portion of marketing budget. More than a quarter of businesses worldwide confirmed they have set aside a proportion of marketing budget specifically devoted to social media activities, proving the benefits of social media for commercial organisations.
More about David Cameron’s India trade mission
David Cameron will be accompanied to India by six Cabinet members and around 60 CEOs, including Michael Queen of 3i, Philip Dilley of ARUP, Andrew Moss of Aviva, John Varley of Barclays, John Griffith-Jones of KPMG, Graham Mackay of SABMillar and Vittorio Colao of Vodafone, as well as our very own Caroline. You can see the full list at the link below.
Foreign Secretary William Hague, Chancellor George Osborne and Business Secretary Vince Cable are also among the British government representatives travelling to India.