FreshNetworks Blog http://www.freshnetworks.com/blog Social media, Web 2.0 and online communities Mon, 08 Feb 2010 21:06:23 +0000 http://backend.userland.com/rss092 en Podcast: The importance of owning your personal brand in social media Image via Wikipedia Perhaps one of the most exciting developments with social media is that it allows anybody, from a large global consumer brand to an individual to build their personal brand online. To some extent some of the same rules apply - decide what you want to ... http://www.freshnetworks.com/blog/2010/02/podcast-the-importance-of-owning-your-personal-brand-in-social-media/ Don’t make social media another silo Image by nezume_you via Flickr Social Media Week in London saw a great set of events, thinking and presentations for all things social media. One of my favourite presentations from the week came from an event I wasn't able to attend: Steve Bridger's keynote from the Media140 Third ... http://www.freshnetworks.com/blog/2010/02/dont-make-social-media-another-silo/ Social media and football fanatics Image by Jonathan Gill via Flickr I’ve always supported Liverpool. And I’m like many modern fans – I watch the game on TV, I follow it online, and I’ve blogged about it on and off for a few years. However, after a particularly ignominious defeat my girlfriend jokily suggested ... http://www.freshnetworks.com/blog/2010/02/social-media-and-football-fanatics/ Vodafone, Twitter and the challenges of managing your brand in social media Image via Wikipedia It's been an interesting afternoon for Vodafone. Their VodafoneUK Twitter account has attracted a lot of attention after one Tweet in particular stood out from their usual customer service conversations online. In between the Tweets resolving network coverage and other queries one stood out. You ... http://www.freshnetworks.com/blog/2010/02/vodafone-twitter-and-the-challenges-of-managing-your-brand-in-social-media/ Facebook’s redesign shows how important search is for social networks Image by minifig via Flickr Many people will have woken up this morning to another change to the Facebook user interface. You can read more about the redesign over on Mashable, but in summary the social network has: Improved its use of the main panel across the site, but ... http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/