Archive for the ‘Social Media training’ Category.
11th May 2009, 11:53 am
Last week we ran the first event as part of our Social Media Training series – focused on the retail industry and attracting speakers including James from ASOS, Joanne Jacobs and our own Helen. The session was focused particularly on what those in retail could and should be doing in the current economic climate to use social media to help them build advocacy, innovate, gain insights from consumers and involve them in the business.
There are some great case studies of social media being used well in retail (and we’ve given some examples of online communities in the retail industry before) but, as with other industries, also cases of social media and online communities not living up to their promise. The session showed what works when you engage people online, a case study of how ASOS have built and launched their new community ASOS Life and a great presentation from Joanne Jacobs on how to build and monetise online communities.
The presentations provoked plenty of discussion and reaction. We’re running more events in our Social Media Training seminar series, if you’re interested in finding out more, coming along or even speaking then do let us know.
23rd April 2009, 02:18 pm
We all know that social media is all about sharing. We talk about collaborating and learning from each other all the time on this blog. But we’re more than just big talkers here at FreshNetworks – we like to put our money where our mouth is. So without further ado, allow me to announce the FreshNetworks Social Media Training Series.
This set of half-day seminars over the course of the year will focus on social media education and practical training. Each session will delve into a particular sector, focusing on the ways that social media can be used for marketing and insight through case studies and discussion. We’ll have speakers from brands who’ve used social media to tell their success stories and dispense useful tips and lessons learned along the way. And most importantly we’ll provide a forum for all of our guests to chat, share thoughts and ask those burning social media questions.
The first seminar is less than 2 weeks away and will focus on the retail sector. With James Hart of Asos.com speaking about the brilliant new online community Asos Life, and Joanne Jacobs of Xenial (creators of gurgle.com) helping us all understand the monetization of social media, we think it’s going to be a really informative and engaging event. Interested in attending? Sign up on our FreshNetworks Retail 2.0 event page. But hurry, places are filling up quickly!
Sign up for the event here
Image by DavidDMuir via Flickr