LinkedIn Week: the growth of the world’s largest online professional network
LinkedIn has changed the online landscape for employers and employees alike. The growth rate since LinkedIn launched eight years ago has been phenomenal and it now has a user base of over 100 million people.
Given that LinkedIn is now the world’s largest online professional network, we thought it would be interesting to look at the growth, current use and future direction of LinkedIn, as well as how brands and business can, and are, using if effectively. So this week is LinkedIn week here at FreshNetworks and over the next five days we’ll be blogging about all things LinkedIn in the run up to a free report which will be available to download on Friday.
LinkedIn’s growth to date
(A full, high resolution version of this chart will be available in the final report on Friday 12th August).
Since its launch back in May 2003, the exceptional increase in the number of users on LinkedIn has been largely due to continuous platform development and the roll out of new features.
According to its recent ‘Growth Filing Report’ released on 27th June 2011, LinkedIn had hit the 90 million user mark at the end of 2010; already by the end of Q1 2011, user numbers had gone beyond the 100 million mark.
Aside from the growth in users, LinkedIn has also recently announced a revenue increase – 120% up year on year to $121m (£74m) in the three months to June. Profit was also up to $4.5m (£2.8m), compared to $4.3m (£2.6m) in the previous year.
Our next post will look at the growth of LinkedIn in comparison to Facebook.
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