5 changes to Facebook Pages and Places to help global brands
8th July 2011, 04:00 pm by Jo Stratmann
On 13th July Facebook will be launching new Pages and Places functionality to enhance the existing parent-child Page structure.
Facebook will be adding mass management features to help businesses, in particular global brands, establish a more localized presence on Facebook, making it easier to manage multiple locations in a more scalable way.
The new features will appear automatically in all existing parent-child set ups, and the admin functionality will be available via the Pages API.
The 5 new changes to Facebook Pages and Places are as follows:
1. Locations tab
A new Locations tab will appear on the main parent Page. The Locations tab will automatically load nearby locations for a user, and it allows someone to search for locations by zip or postcode. The tab can be moved up or down, or removed altogether.
2. Parent-child linking
Facebook will add a link below the name of each child Place Page that links back to the main parent Page. This will help tie together multiple store locations to a main brand Page.
3. Check-in aggregation
All check-ins from child Places will be included in a parent Page’s overall check-in number.
4. Mass Places management
All parent Page admins will automatically have admin access to their child Places. The parent Page will appear as an admin on every child Place and only the parent Page will be able to remove themselves as an admin from a child Place.
5. New Pages API features
You will be able to edit multiple Places at once using new features in the API, including ‘wall settings’ (you will be able to set a default landing tab, set up an open or closed wall, allow fans to post photos, etc.), ‘custom tabs’ (you will be able to add or remove these), and ‘Check-in Deals’ (you can create/edit Check-in Deals for individual locations). You will still be able to use the Page publishing feature in the API to localize your posts at scale.
It will be interesting to see if this influences how Global brands use Facebook moving forward. Is it better to have seperate pages for each location or just have one main page. What are your thoughts on this?
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Jan:
Sounds really interesting. Where did you get those informations from?
11 July 2011, 4:03 pmNeue Features für Facebook Places?:
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11 July 2011, 4:17 pmallfacebook.de | Neue Features für Facebook Places von großen Unternehmen:
[...] Wie Freshnetworks aus den UK und Facebookbiz bereits berichtet haben werden demnächst neue Facebook Place Features veröffentlicht. Im Gegensatz zu den sonst üblichen Änderungen betrifft dieses Update aber wohl nur die Places von Konzernen mit vielen Filialen. [...]
11 July 2011, 4:59 pmJo Stratmann:
Hi Jan, this information came through direct to us from one of the Facebook account managers.
11 July 2011, 5:00 pmWeekly Newsbite « Fuelled by Social Alchemy:
[...] 5 changes to Facebook Pages and Places to help global brands – On 13th July Facebook will be launching new Pages and Places functionality to enhance the existing parent-child Page structure. [...]
14 July 2011, 3:07 pmJonathan:
very interesting developments… Hope this paves the way for more parent-child enhancements
15 July 2011, 2:39 pmTop Themen Der Woche auf Facebookbiz: Event-Spam, Nutzerfeedback & neue Features für Facebook Places:
[...] Features für Facebook Places? Thomas Hendele von Hotels on Facebook hat uns auf einen Artikel von freshnetworks aufmerksam gemacht, der von fünf neuen Features für Facebook Places Seiten handelt. Am kommenden [...]
16 July 2011, 12:57 pmLiz:
Hi Jo – I can’t see any of these changes yet (perhaps they didn’t get released on the 13th?) but I’m keen to find out more. Any chance you could point in the right direction to a formal announcement/documentation?
18 July 2011, 9:53 ammelissa:
Is this available to everyone now? It doesn’t seem like it on my end.
28 July 2011, 5:05 pmJo Stratmann:
Hi Melissa, if you manage Facebook pages for brands you should be able to see this.
1 August 2011, 5:31 pmThierry P.:
Hi Jo – we manage two pages for brands with sub-pages for other locations, but I don’t think we are able to see the new features. Where should they be visible?
3 August 2011, 9:14 amFacebook Strategy: More on Handling Multiple Branches « Technology Advisory Committee:
[...] to Lisa Fuller of Worthington Libraries who shared this blog post with me, I can share with you new developments that Facebook is soon to release that address this [...]
6 September 2011, 11:56 pmMatt:
I need to bring multiple public locations under the umbrella of our organisation for compliance reasons, any news when this will be available? I have several check in locations claimed as mine, and a page for the organisation.
24 October 2011, 4:03 pmFacebook Strategy: More on Handling Multiple Branches:
[...] to Lisa Fuller of Worthington Libraries who shared this blog post with me, I can share with you new developments that Facebook is soon to release that address this [...]
3 January 2012, 2:07 pm