Jeremiah Owyang’s Corporate Social Strategist

Image via Flickr. Courtesy of Tamboko The Jaguar

Image via Flickr. Courtesy of Tamboko The Jaguar

Jeremiah Owyang is one of our favourite social media strategists. Now working at Altimeter he’s well worth following for cutting edge social media thinking. In a world of chatter and hype, he cuts through. I think it’s because rather than hand-waving generalisations his thinking tends to be based in original research.

Anyway, enough of the effusive praise, here’s a copy of his latest research findings. Having interviewed 140 Social Media Strategists (mostly in the US), it’s a simple summary of what they do and what they need to do, to achieve more for their companies.

The presentation was re-delivered this morning at LeWeb’10 social media conference in Paris. You can see read notes from the talk on Mashable


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