Social media influencers 2010 – download the final report
3rd December 2010, 09:21 pm by Jo Stratmann
image courtesy of shutterstock
Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.
We’ve tested Attensity 360, Brandwatch, Radian6, Alterian, Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar using the subject of “organic baby food” as the test topic for our report.
We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. Will the tools pick out key “mummy bloggers” and frequently visited forum posts in parenting sites such as Mumsnet and BabyCentre?
Download our social media influencers report 2010 to find out
We’d like to thank all the tool providers for enabling us to carry out this report. We’d also like to give a special mention the following people for their comments and opinions about influencers, which have been included in the report: Chris Brogan, Jay Baer, Murray Newlands, Louise Parker and Kelly Pennock.
For social media agency support get in touch or follow us on Twitter.
40deuce:
Was waiting all week for this to come out, and I’m more than pleased with the results.
Thanks again for doing this and involving Sysomos!
Cheers,
4 December 2010, 10:08 pmSheldon, community manager for Sysomos
Charlie Osmond:
Thanks Sheldon. I’m glad you liked it.
5 December 2010, 9:20 amCharlie
Michelle:
Ditto
I really like the introduction and explanation of what an “influencer” means for Fresh Networks – which can vary, but I agree with your definition – and the classification process with the “notes”, making it easier to compare among the platforms. Thanks again for including Synthesio in your presentation, and looking forward to catching up with you guys again soon.
Best,
5 December 2010, 10:08 pmMichelle @Synthesio
Does the online social influence of others matter to you? If you’re in business it should « The Cube:
[...] and very useful, influencers report for 2010 and the tools to find them, which you can download herec. Online publications in your markets, conference websites and popular blog lists are a great place [...]
6 December 2010, 10:18 amGlenn Le Santo:
I’ve looked through the report and it is full of information. The art of monitoring and the tools used to do it have been exposed here. There’s a lot of detail, but if you’re going to get into this sort of stuff then you had better get used to detail!
If you’re trying to decide on a sentiment analysis system then this report you should help you get closer to deciding which one to choose.
One thing is clear, whatever system you put in place there’s an element that needs to be added to all of them. It’s personal touch. The analysis of the data these systems output is crucial to their successful implementation – and that means people sitting down and carefully sifting through it all.
Monitoring is an essential part of a communication strategy, it isn’t a side-show to be allocated minimal budget and hours.
Social media is not free. It takes a lot of business hours and other resources to leverage it effectively. But given the correct instinct, knowledge, systems, tools and investment it will produce excellent returns.
6 December 2010, 2:54 pmFootprints (07.12.10) : Chris Deary:
[...] Social media influencers 2010 – download the final report [...]
7 December 2010, 1:14 pmBruna:
Very good =) it will be very useful!!
7 December 2010, 3:25 pmNaomi Bullivant:
Thank you for sharing your report on Social Media Influencers, it was really positive for us to see Radian6 included and perform so well.
I also agree with Michelle, it was interesting gaining such detailed insight into what quantifies an Influencer, justifying the reasons to engage and your suggestions for strategies.
We always enjoy reading your monitoring tool comparisons and we look forward to seeing the next report!
Naomi Bullivant
Marketing and Community Executive
@6Consulting | UK authorised Radian6 partner
7 December 2010, 5:23 pm30 free tools for finding social media influencers | Social media agency London | FreshNetworks blog:
[...] recently launched social media influencers report tests how effective nine of the leading social media monitoring tools are at identifying [...]
9 December 2010, 4:55 pm30 free tools for finding social media influencers | Tech-Guruji:
[...] 9 December 2010 by itsRoger No Comment var addthis_pub="izwan00"; BOOKMARK Recently launched social media influencers report tests how effective nine of the leading social media monitoring tools are at identifying [...]
9 December 2010, 5:26 pmWhy community matters « The Cube:
[...] the recent comparison of monitoring tools conducted by FreshNetworks, they reported why there was a need to engage with those that command [...]
10 December 2010, 11:15 amLetsgosocial.nl » Blog Archive » 30 gratis tools om social media influentials te traceren:
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[...] AdAge by Matt Creamer. He takes a swipe at Justin Beiber (dangerous) and points out that automated social media monitoring tools (or influence trackers) like Klout, need some human analysis and insight to get the most out of [...]
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[...] one another for a month (the only way to really compare tools). there's a free report here: http://www.freshnetworks.com/blo… CharlieInsert a dynamic date here BIU @ Edit [...]
9 January 2011, 11:40 pmPravyas:
Great article!
17 January 2011, 12:25 pmCheck out Factualz, we find it very simple and it pretty much satisfies our social media tracking requirements
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[...] of the customer decision making process. A good review by an influential blogger, or a comment by a social media influencer who also appeals to the consumer audience can be more valuable than thousands of pounds worth of [...]
19 April 2011, 5:38 pm4 key customer touchpoints where social media adds value - daanjansonius.com / daanjansonius.com:
[...] of the customer decision making process. A good review by an influential blogger, or a comment by a social media influencer who appeals to the consumer audience can be more valuable than thousands of pounds worth of [...]
21 April 2011, 9:03 amDoes the online social influence of others matter to you? If you’re in business, it should | Like Minds:
[...] and very useful, influencers report for 2010 and the tools to find them, which you can download here. Online publications in your markets, conference websites and popular blog lists are a great place [...]
9 June 2011, 3:55 pmPutting the customer first: the 6 rules of online engagement | Home Care Daily:
[...] on their needs. Use social media monitoring to listen to what your customers are saying andidentify your influencers or people who form part of your target audience. Engage with these people on their terms and only [...]
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[...] focused on their needs. Use social media monitoring to listen to what your customers are saying and identify your influencers or people who form part of your target audience. Engage with these people on their terms and only [...]
11 December 2011, 8:09 pm