Comments on: Why do you follow brands on Twitter? http://www.freshnetworks.com/blog/2010/06/why-do-you-follow-brands-on-twitter/ Social media agency, online communities, marketing Mon, 06 Feb 2012 09:02:55 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Informing Tweets – Why a museum is the UK’s top brand on Twitter [13Jun10] | The Book http://www.freshnetworks.com/blog/2010/06/why-do-you-follow-brands-on-twitter/comment-page-1/#comment-16508 Informing Tweets – Why a museum is the UK’s top brand on Twitter [13Jun10] | The Book Thu, 31 Mar 2011 10:35:08 +0000 http://www.freshnetworks.com/blog/?p=3042#comment-16508 [...] have been discussing recently why people follow brands on Twitter. With Twitter there is not necessarily a need for people to follow the brand in order to interact [...] [...] have been discussing recently why people follow brands on Twitter. With Twitter there is not necessarily a need for people to follow the brand in order to interact [...]

]]> By: Why a museum is the UK’s top brand on Twitter | Social media agency London | FreshNetworks blog http://www.freshnetworks.com/blog/2010/06/why-do-you-follow-brands-on-twitter/comment-page-1/#comment-9832 Why a museum is the UK’s top brand on Twitter | Social media agency London | FreshNetworks blog Sun, 13 Jun 2010 23:02:00 +0000 http://www.freshnetworks.com/blog/?p=3042#comment-9832 [...] have been discussing recently why people follow brands on Twitter. With Twitter there is not necessarily a need for people to follow the brand in order to interact [...] [...] have been discussing recently why people follow brands on Twitter. With Twitter there is not necessarily a need for people to follow the brand in order to interact [...]

]]> By: Graeme Fraser http://www.freshnetworks.com/blog/2010/06/why-do-you-follow-brands-on-twitter/comment-page-1/#comment-9692 Graeme Fraser Sun, 06 Jun 2010 14:49:59 +0000 http://www.freshnetworks.com/blog/?p=3042#comment-9692 Like Danny, I follow them to see what's happening and to see how the act online (its a learning curve for all of us). I really don't expect them to follow me back. However, I do expect them to respond to any queries I have, but then I only follow the brands that provide me with services I use everyday such as mobile, broadband and so forth, so my expectation are perhaps grounded in customer service. Like Danny, I follow them to see what’s happening and to see how the act online (its a learning curve for all of us). I really don’t expect them to follow me back. However, I do expect them to respond to any queries I have, but then I only follow the brands that provide me with services I use everyday such as mobile, broadband and so forth, so my expectation are perhaps grounded in customer service.

]]> By: Danny Brown http://www.freshnetworks.com/blog/2010/06/why-do-you-follow-brands-on-twitter/comment-page-1/#comment-9690 Danny Brown Sun, 06 Jun 2010 02:21:23 +0000 http://www.freshnetworks.com/blog/?p=3042#comment-9690 Hey there Matt, For me, following brands (whether on Twitter, Facebook, YouTube or elsewhere) is two-fold. 1. I like to watch how they transfer their offline persona online (if they're not already a heavily web-oriented company). It's interesting to see if they take the same success that's made them who they are (open, personable, approachable) onto the social space. Funnily enough, a lot don't, which makes me think they're receiving poor advice from their strategy team. 2. It's just another way to see what they're up to. ;-) And I wouldn't Unfollow just because they don't follow back. I follow on Twitter because I think you're interesting and I can learn from you; reciprocal doesn't come into it. :) Cheers! Danny. Hey there Matt,

For me, following brands (whether on Twitter, Facebook, YouTube or elsewhere) is two-fold.

1. I like to watch how they transfer their offline persona online (if they’re not already a heavily web-oriented company). It’s interesting to see if they take the same success that’s made them who they are (open, personable, approachable) onto the social space. Funnily enough, a lot don’t, which makes me think they’re receiving poor advice from their strategy team.

2. It’s just another way to see what they’re up to. ;-)

And I wouldn’t Unfollow just because they don’t follow back. I follow on Twitter because I think you’re interesting and I can learn from you; reciprocal doesn’t come into it. :)

Cheers!

Danny.

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