Social media monitoring review 2010 – download the final report
Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.
We’ve compared how Alterian, Brandwatch, Biz360, Neilsen Buzzmetrics, Radian6, Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. We compared over 19,000 online conversations and have written about the following topics:
- The basics of social media monitoring
- How to set up the tools (search strings, comparison challenges and coverage)
- The location of social media conversations
- Social media monitoring and duplication
- Data latency and the tool with the most up-to-date results
- The problem with automated sentiment
If you’ve enjoyed our posts so far you can find a more detailed analysis of all these topics and more in our final report – “Turning Conversations into Insights: a Comparison of Social Media Monitoring Tools”.
Click here to download the final report from social media agency FreshNetworks
For social media agency support get in touch or follow us on Twitter.
Susie Sharp:
Thank you kindly for this report. I’m a primary admin on the Social Media Club – Cleveland and will be sharing on our Facebook ‘Fan’ page (somehow ‘like’ page is just… wrong). Love your website, too, and will share it as well and gather you into my RSS Feed. Thanks for sharing.
Susie Sharp
2 June 2010, 7:03 pmSocial Zense Media
Cleveland, Ohio
Consumer Centric » Blog Archive » Auto Sentiment Analysis Failing? Context is King:
[...] report is an excellent overview of these seven tools and how they perform across geographies and content [...]
2 June 2010, 7:11 pmKatie Morse:
Hi there from Radian6. We’ve been following the blog post series and have just downloaded the report. Thanks for including us in your review.
Katie Morse
2 June 2010, 9:02 pmCommunity Manager | Radian6
@misskatiemo
Iowa Car Lawyer:
Excellent resources. Thanks for these monitoring tools.
2 June 2010, 10:06 pmFareita:
Would be good to include the companies that drive these tools such as Moreover Technologies who also offer comprehensive reporting across Social media tracking share of voice, influencers, sentiment scoring and the basics.
3 June 2010, 2:37 pmgiles palmer:
thanks for putting the report together guys and for including Brandwatch.
Cheers
giles
nb. i don’t know about the others, but Moreover doesn’t ‘drive’ Brandwatch, we do our own crawling so can get data more quickly
3 June 2010, 5:02 pmMatt Rhodes:
Susie – glad you enjoyed the report and hope this and other posts are of interest to you and your others in Social Media Club – Cleveland. Looking forward to reading their comments and debates on the blog in future!
3 June 2010, 9:38 pmMatt Rhodes:
Katie / Giles – no problem and hope you find the report useful. We’d love your comments and reflections
3 June 2010, 9:39 pmMatt Rhodes:
Fareita – hello and thanks for the comment. We decided to review the tools from the perspective of somebody in a brand who was using the tool directly. In part because we work with a lot of people who implement the tools in this way but also to see how they would all fare in this kind of environment. A review of other tools and services would probably make a good follow-up report; I’ll pitch it to the team.
3 June 2010, 9:41 pmThree ways to act on your social media monitoring | FreshNetworks social media blog:
[...] Our blog « Social media monitoring review 2010 – download the final report [...]
4 June 2010, 12:12 pm#SMMUK10 = talent orgy next Thursday (17th June) | Paul Armstrong (@munkyfonkey):
[...] likely chunky bugger of a post but for now I wanted to share two things you might want to do. 1) read this at least three times and 2) go here next Thursday. The first is a free PDF of a very good but lacking comparison of [...]
8 June 2010, 1:12 amPR, Public Relations & communications news and features:
[...] likely chunky bugger of a post but for now I wanted to share two things you might want to do. 1) read this at least three times and 2) go here next Thursday. The first is a free PDF of a very good but lacking comparison of [...]
8 June 2010, 1:14 amSocial Media Analytics Italia » Social Media Monitoring Review 2010:
[...] FreshMinds Research ha recentemente testato sette piattaforme di Social Media Monitoring utilizzando una serie standardizzata di parametri (argomento, periodo di tempo, ecc…) e senza l’assistenza di un team di supporto. [...]
9 June 2010, 11:54 amFareita:
Giles @ Brandwatch we met Bryan Tookey, we are aware you do your own crawling for limited UK Content only, hence our discussions to offer a global solution.
9 June 2010, 4:47 pm[Communications Report] for June 12th 2010 - AndreaVascellari.com | Andrea Vascellari:
[...] Social media monitoring review 2010 [report] – In-depth review of the leading social media monitoring tools. [...]
12 June 2010, 10:51 pmInteresting Reading on Social CRM | tJP:
[...] new rules of Relationship Management by Jeremiah Owyang of Altimeter. The second is from UK-based Freshminds Research – where they have evaluated a range of tools and written a report called Social media Monitoring [...]
21 June 2010, 1:29 amWhat type of brand are you online? | Social media agency London | FreshNetworks blog:
[...] that we’re a social media agency, and we’ve just published our Social Media Monitoring 2010 review , we were interested by these four types of brands. We certainly recognise some and the types and [...]
29 June 2010, 11:01 amblauwdruk en strategie social media | Frankwatching:
[...] Social media is in essentie de toegevoegde waarde van je bedrijf, de reden van je bestaan. Klinkt heavy, maar ga na wat je bedrijfsdoelstellingen zijn en welke consumentenbehoefte je hiermee vervult. Zie het grid hieronder waarmee je jouw doelen kunt matchen met klantwensen. Zie ook het aardige rapport van Fresh Networks. [...]
1 July 2010, 7:11 amFreshNetworks Blog: Top five posts in June | Social media agency London | FreshNetworks blog:
[...] 1. Social media monitoring review 2010 – download the final report [...]
1 July 2010, 3:20 pmFinally It’s Happening | Local Weeklypaper:
[...] Social media monitoring review 2010 – download the final report | Social media agency London |… [...]
7 July 2010, 2:03 amSocial media monitoring – free report «:
[...] 7, 2010 by Martin De Saulles Fresh networks recently released a free (requires filling in a simple form to download) report on 7 of the leading social media monitoring tools. The report is unlikely to appeal to [...]
7 July 2010, 2:19 pmOrganisatorische blauwdruk voor social media « Marketsolutions:
[...] Social media is in essentie de toegevoegde waarde van je bedrijf, de reden van je bestaan. Klinkt heavy, maar ga na wat je bedrijfsdoelstellingen zijn en welke consumentenbehoefte je hiermee vervult. Zie het grid hieronder waarmee je jouw doelen kunt matchen met klantwensen. Zie ook het aardige rapport van Fresh Networks. [...]
8 July 2010, 3:51 pmFinding the right social media monitoring tool : Pickle Jar Communications:
[...] of the organisation’. This sounds to be to an attempt at automatic sentiment analysis, but as this Fresh Networks review of paid-for social media monitoring tools revealed, automatic sentiment analysis is not particularly reliable, and a human-approach is very [...]
14 July 2010, 10:25 amFreshNetworks Blog: Top five posts in July | Social media agency London | FreshNetworks blog:
[...] 1. Social media monitoring review 2010 – download the final report [...]
1 August 2010, 7:37 pm