Social media monitoring review 2010 – download the final report
1st June 2010, 09:59 pm by Jo Stratmann
Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.
We’ve compared how Alterian, Brandwatch, Biz360, Nielsen Buzzmetrics, Radian6, Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. We compared over 19,000 online conversations and have written about the following topics:
- The basics of social media monitoring
- How to set up the tools (search strings, comparison challenges and coverage)
- The location of social media conversations
- Social media monitoring and duplication
- Data latency and the tool with the most up-to-date results
- The problem with automated sentiment
If you’ve enjoyed our posts so far you can find a more detailed analysis of all these topics and more in our final report – “Turning Conversations into Insights: a Comparison of Social Media Monitoring Tools”.
Download the final report from social media agency FreshNetworks
For social media agency support get in touch or follow us on Twitter.
Susie Sharp:
Thank you kindly for this report. I’m a primary admin on the Social Media Club – Cleveland and will be sharing on our Facebook ‘Fan’ page (somehow ‘like’ page is just… wrong). Love your website, too, and will share it as well and gather you into my RSS Feed. Thanks for sharing.
Susie Sharp
2 June 2010, 7:03 pmSocial Zense Media
Cleveland, Ohio
Consumer Centric » Blog Archive » Auto Sentiment Analysis Failing? Context is King:
[...] report is an excellent overview of these seven tools and how they perform across geographies and content [...]
2 June 2010, 7:11 pmKatie Morse:
Hi there from Radian6. We’ve been following the blog post series and have just downloaded the report. Thanks for including us in your review.
Katie Morse
2 June 2010, 9:02 pmCommunity Manager | Radian6
@misskatiemo
Iowa Car Lawyer:
Excellent resources. Thanks for these monitoring tools.
2 June 2010, 10:06 pmFareita:
Would be good to include the companies that drive these tools such as Moreover Technologies who also offer comprehensive reporting across Social media tracking share of voice, influencers, sentiment scoring and the basics.
3 June 2010, 2:37 pmgiles palmer:
thanks for putting the report together guys and for including Brandwatch.
Cheers
giles
nb. i don’t know about the others, but Moreover doesn’t ‘drive’ Brandwatch, we do our own crawling so can get data more quickly
3 June 2010, 5:02 pmMatt Rhodes:
Susie – glad you enjoyed the report and hope this and other posts are of interest to you and your others in Social Media Club – Cleveland. Looking forward to reading their comments and debates on the blog in future!
3 June 2010, 9:38 pmMatt Rhodes:
Katie / Giles – no problem and hope you find the report useful. We’d love your comments and reflections
3 June 2010, 9:39 pmMatt Rhodes:
Fareita – hello and thanks for the comment. We decided to review the tools from the perspective of somebody in a brand who was using the tool directly. In part because we work with a lot of people who implement the tools in this way but also to see how they would all fare in this kind of environment. A review of other tools and services would probably make a good follow-up report; I’ll pitch it to the team.
3 June 2010, 9:41 pmThree ways to act on your social media monitoring | FreshNetworks social media blog:
[...] Our blog « Social media monitoring review 2010 – download the final report [...]
4 June 2010, 12:12 pm#SMMUK10 = talent orgy next Thursday (17th June) | Paul Armstrong (@munkyfonkey):
[...] likely chunky bugger of a post but for now I wanted to share two things you might want to do. 1) read this at least three times and 2) go here next Thursday. The first is a free PDF of a very good but lacking comparison of [...]
8 June 2010, 1:12 amPR, Public Relations & communications news and features:
[...] likely chunky bugger of a post but for now I wanted to share two things you might want to do. 1) read this at least three times and 2) go here next Thursday. The first is a free PDF of a very good but lacking comparison of [...]
8 June 2010, 1:14 amSocial Media Analytics Italia » Social Media Monitoring Review 2010:
[...] FreshMinds Research ha recentemente testato sette piattaforme di Social Media Monitoring utilizzando una serie standardizzata di parametri (argomento, periodo di tempo, ecc…) e senza l’assistenza di un team di supporto. [...]
9 June 2010, 11:54 amFareita:
Giles @ Brandwatch we met Bryan Tookey, we are aware you do your own crawling for limited UK Content only, hence our discussions to offer a global solution.
9 June 2010, 4:47 pm[Communications Report] for June 12th 2010 - AndreaVascellari.com | Andrea Vascellari:
[...] Social media monitoring review 2010 [report] – In-depth review of the leading social media monitoring tools. [...]
12 June 2010, 10:51 pmInteresting Reading on Social CRM | tJP:
[...] new rules of Relationship Management by Jeremiah Owyang of Altimeter. The second is from UK-based Freshminds Research – where they have evaluated a range of tools and written a report called Social media Monitoring [...]
21 June 2010, 1:29 amWhat type of brand are you online? | Social media agency London | FreshNetworks blog:
[...] that we’re a social media agency, and we’ve just published our Social Media Monitoring 2010 review , we were interested by these four types of brands. We certainly recognise some and the types and [...]
29 June 2010, 11:01 amblauwdruk en strategie social media | Frankwatching:
[...] Social media is in essentie de toegevoegde waarde van je bedrijf, de reden van je bestaan. Klinkt heavy, maar ga na wat je bedrijfsdoelstellingen zijn en welke consumentenbehoefte je hiermee vervult. Zie het grid hieronder waarmee je jouw doelen kunt matchen met klantwensen. Zie ook het aardige rapport van Fresh Networks. [...]
1 July 2010, 7:11 amFreshNetworks Blog: Top five posts in June | Social media agency London | FreshNetworks blog:
[...] 1. Social media monitoring review 2010 – download the final report [...]
1 July 2010, 3:20 pmFinally It’s Happening | Local Weeklypaper:
[...] Social media monitoring review 2010 – download the final report | Social media agency London |… [...]
7 July 2010, 2:03 amSocial media monitoring – free report «:
[...] 7, 2010 by Martin De Saulles Fresh networks recently released a free (requires filling in a simple form to download) report on 7 of the leading social media monitoring tools. The report is unlikely to appeal to [...]
7 July 2010, 2:19 pmOrganisatorische blauwdruk voor social media « Marketsolutions:
[...] Social media is in essentie de toegevoegde waarde van je bedrijf, de reden van je bestaan. Klinkt heavy, maar ga na wat je bedrijfsdoelstellingen zijn en welke consumentenbehoefte je hiermee vervult. Zie het grid hieronder waarmee je jouw doelen kunt matchen met klantwensen. Zie ook het aardige rapport van Fresh Networks. [...]
8 July 2010, 3:51 pmFinding the right social media monitoring tool : Pickle Jar Communications:
[...] of the organisation’. This sounds to be to an attempt at automatic sentiment analysis, but as this Fresh Networks review of paid-for social media monitoring tools revealed, automatic sentiment analysis is not particularly reliable, and a human-approach is very [...]
14 July 2010, 10:25 amFreshNetworks Blog: Top five posts in July | Social media agency London | FreshNetworks blog:
[...] 1. Social media monitoring review 2010 – download the final report [...]
1 August 2010, 7:37 pmSeven Social Media Monitoring Tools Reviewed, Studied, with Free Download:
[...] A couple of others are listed at this post. [...]
1 October 2010, 7:47 amComment faire la veille des médias sociaux 4 | Monitoring des medias sociaux:
[...] agence en médias sociaux de Londres au Royaume-Uni, Fresh Networks, a publié en juin dernier un rapport très intéressant qui évalue les différents outils payants de monitoring des médias sociaux les plus populaires. [...]
2 November 2010, 1:59 pmSocial media monitoring tools to identify influencers | Social media agency London | FreshNetworks blog:
[...] a follow on to the success of our social media monitoring tools review earlier this year, we’ve are carrying out another research project into online [...]
8 November 2010, 6:37 pm4 Steps to finding social media influencers | Social media agency London | FreshNetworks blog:
[...] monitoring tools on the market: both free and paid-for. Do your research into the tools – our social media monitoring tools report may help with [...]
19 November 2010, 2:10 pmHow to choose a monitoring tool #MSM10 « Charlotte Clark:
[...] Networks are releasing their next comparative review of these tools tomorrow, for now here’s June’s report. Let me know which monitoring tool you use and why, [...]
1 December 2010, 11:57 amSocial media influencers 2010 – download the final report | Social media agency London | FreshNetworks blog:
[...] on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in [...]
3 December 2010, 9:21 pmSocial Media Influencers 2010 (by Fresh Networks) [English] « Media Publications Database:
[...] Research report Author: Fresh Networks Opt-in: Yes Short: Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in [...]
6 December 2010, 7:46 am2010 highlights at social media agency FreshNetworks | Social media agency London | FreshNetworks blog:
[...] Social media monitoring tools review 2010 report (free download) [...]
23 December 2010, 12:33 pmQuora:
Which are the best Social Media monitoring tools (e.g., Alterian, Attensity, Sysomos, Radiant6, and Visible Technologies) and why?…
There are many varibales to consider. As a result there is no single ‘best’ tool. We’ve conducted two studies this year (publishing the findings for free) – The first ran for a month comparing 7 of the top tools (radian6, Brandwatch, Sysomos, Attens…
28 December 2010, 4:46 pmQuora:
What are the top social media ROI measurement tools (paid and free) for small businesses and media agencies?…
You can’t measure ROI with “a tool” or even pick out a best of bunch because ROI is very subjective. For isnstance, if contact acquisition is what you’re after, your best tool for measuring ROI is a SQL query on on your contact database. If page im…
5 January 2011, 12:55 amWhat are the best social media measurement tools? - Quora:
[...] (may require subscription to d/l)And Fresh Networks have published a tools review: http://www.freshnetworks.com/blo…A few things to bear in mind:1. 'Not everything that can be counted counts, and not everything [...]
6 January 2011, 2:28 pmWhat are the top social media ROI measurement tools (paid and free) for small businesses and media agencies? - Quora:
[...] and report on social media monitoring tools early last year. May be worth your while having a look:http://www.freshnetworks.com/blo…Insert a dynamic date hereCannot add comment at this time. Jessica Malnik, Interactive [...]
6 January 2011, 2:34 pmBhupendra:
Hi, you might want to consider our Social CRM app, http://simplify360.com/ for next version.
I would love to provide you a free trial and give you a web/personal demo.
Bhupendra
7 January 2011, 3:07 pmA selection of 50 of the best reports in to social media:
[...] Traffic Data Revealed Deciphering Shady Social Media Stats Social media monitoring review 2010 – The final report How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook Video: [...]
18 January 2011, 5:12 pmorganic darjeeling tea:
Good to know that you’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research. Thanks for the post.
20 January 2011, 1:30 amcourses in construction:
I have visited this posts sometimes, thanks for the tool. I have read little bit about it but i wud like to know more about it.
20 January 2011, 5:26 amTyler:
Interesting article – thanks.
8 February 2011, 3:34 pmJustin:
Thanks for the guide. Very informative! Wanted to mention that since your guide we have launched Todaypulse, a social media engagement tool.
16 March 2011, 4:46 amWhat is currently the best social media marketing listening tool on the market in the UK? ...and why? - Quora:
[...] conducted a comprehensive survey of all of top tools available, you can download it for free here: http://www.freshnetworks.com/blo…12:33amView All 0 CommentsCannot add comment at this time. Add [...]
4 April 2011, 8:33 am8 Tips for Selecting a Social Media Monitoring Tool | PLAY Communication:
[...] http://www.freshnetworks.com/blog/2010/06/social-media-monitoring-review-download-the-final-report/ [...]
17 May 2011, 1:27 amghost perfume:
this is very nice article
31 May 2011, 11:23 amghost perfume