FreshNetworks Blog

In today’s world, online PR isn’t just about coverage from professional magazines and media sources. Brands also get coverage from the user-generated content that exists on blogs, forums, online communities and by using the other social media tools that are at their disposal.

This increase in online content can help with search engine rankings, website traffic and the spread of word-of-mouth. It can also help businesses get a better understanding about what their customers are saying, be it positive or negative. In fact, the online conversation should be monitored closely so that if any negativity occurs it can be detected,  qualified and responded to in the appropriate manner to ensure the reputation of a brand is not damaged.

But just how do you manage a brand when people are talking on multiple online platforms all around the world? And how do you use the social web to increase your visibility and coverage?

In June we’re sponsoring an Online PR seminar which will help you learn how to use social media as part of your online PR strategy.

Organised by B2B Marketing , the seminar will teach you how to:

• Develop a ‘push’ strategy so you can better manage your brand’s reputation and influence market opinion.
• Monitor online conversations so you can engage your audience and develop strategies to manage your reputation online.
• Increase your visibility on search engines so you can drive more relevant and better quality traffic to your website.
• Understand how to use social media monitoring monitoring tools to track media coverage and measure ROI.

One of our directors, Charlie Osmond, will cover how to develop a social media strategy to support PR activity. He’ll also cover how to use social media monitoring tools to track media coverage and help maintain your reputation online.

Other speakers at the seminar include Melanie Seasons and Charley Hayes from Online Fire and Sam Dorney from IAS B2B Marketing.

Book your place here or call +44 (0)20 7438 1379.