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Integrated social media hub and spoke

Avatar Image20th May 2010, 03:56 pm  by Charlie Osmond

social-media-hub-and-spoke-

Social Media Hub and Spoke

We’ve always had strong views about the best ways for companies to get value from social media.

We’ve battled against the consensus view: only fish where the fish are swimming. We’ve campaigned for recognition that people operate in different modes in different social spaces (online communities vs social networks) and as a result have always pushed the concept of an integrated social media Hub-and-Spoke model.

That’s why I was delighted to read Jeremiah Owyang’s latest post and see his excellent slide show about integrating social tools within your website.

Enjoy:

Making your Corporate Website Relevant

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Other posts you might like to read:
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  • Consumers in brand communities 71% more likely to purchase (Universal McCann)
  • McDonald’s serves up social media
  • The brave new world of Traveler 2.0
  • Do you speak social? The rise of social web literacy

    • 2 Comments

    1. Accenture’s report: High performance in Insurance with social media. | Social media agency London | FreshNetworks blog:

      [...] also feel the paper doesn’t really address the “hub-and-spoke” (i.e. a central social ‘hub’ that is part of the insurers website while also engaging [...]

      31 August 2010, 5:01 pm

    2. Lack of community management is “a huge missed opportunity for brands” | Social media agency London | FreshNetworks blog:

      [...] from 28% to 76% and activity levels in online communities are also significantly higher. This hub-and-spoke model of social media engagement is a something we feel strongly about – that people operate in [...]

      16 November 2010, 2:30 pm