FreshNetworks Blog

Can’t make it to the launch of our Social Media Monitoring Review 2010? We’ll soon be posting the findings from the research into seven of the leading social media monitoring tools – Alterian, Brandwatch, Biz360, Neilsen Buzzmetrics, Radian6, Scoutlabs and Sysomos. In the meantime you can follow the discussions and debates from the breakfast launch below. Join in and let us know your experiences and thoughts on social media monitoring and the tools we are investigating.

So what are social media monitoring tools?

In a nutshell, social media monitoring tools pretty much do what they say on the tin – they monitor online conversations taking place through social media.  They track anything that’s being said about your business or your brand on blogs, forums, Twitter and other social spaces. Each tool is different, varying in complexity and in the way they gather and process the information, as we will show you over the next few weeks.

Our sister company, FreshMinds Research, has been using social media tools to generate customer insights for years. We usually work with FreshMinds Research to conduct social media audits or monitoring when establishing a  social media strategy for clients. So over the next few weeks you’ll benefit from the unique findings of a research company working in collaboration with a social media agency.

We’ll start with the basics and work through our research step-by-step. If at any time you want us to explore a certain aspect in more detail, please let us know. Our next post will explore the basics of social media monitoring.

Read the other posts from our social media monitoring review 2010.