http://www.freshnetworks.com/blog/2010/02/social-media-measurement-and-roi-don%e2%80%99t-forget-the-unexpected/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.freshnetworks.com/blog/2010/02/social-media-measurement-and-roi-don%e2%80%99t-forget-the-unexpected/comment-page-1/#comment-7074 DR. WHAW? – February 10, 2010 « One True Sentence Fri, 12 Feb 2010 05:06:45 +0000 http://www.freshnetworks.com/blog/?p=1822#comment-7074 [...] Social media measurement and ROI: don’t forget the undexpected by Richard Dalke — This is a great and different perspective on social media measurement and [...] [...] Social media measurement and ROI: don’t forget the undexpected by Richard Dalke — This is a great and different perspective on social media measurement and [...]

]]> http://www.freshnetworks.com/blog/2010/02/social-media-measurement-and-roi-don%e2%80%99t-forget-the-unexpected/comment-page-1/#comment-7069 » Blog Archive Wed, 10 Feb 2010 03:39:18 +0000 http://www.freshnetworks.com/blog/?p=1822#comment-7069 [...] Social media measurement and ROI: don’t forget the unexpected (freshnetworks.com) [...] [...] Social media measurement and ROI: don’t forget the unexpected (freshnetworks.com) [...]

]]> http://www.freshnetworks.com/blog/2010/02/social-media-measurement-and-roi-don%e2%80%99t-forget-the-unexpected/comment-page-1/#comment-7067 Maria Ogneva Tue, 09 Feb 2010 21:30:54 +0000 http://www.freshnetworks.com/blog/?p=1822#comment-7067 Richard, great post. It's amazing how many people don't set objectives, isn't it? We did a similar panel on monitoring and measurement at Social Media Week SF last week, and we talked about how you may be going after different objectives, and how your strategies and tactics, and thus measurements should depend on what these objectives are. Is it reducing costs by shifting reducing call center activity to Twitter? Is it retaining clients? Finding new ones? You can see our deck introducing the panel here: http://www.slideshare.net/biz360/social-media-measurement-and-roi Richard, great post. It’s amazing how many people don’t set objectives, isn’t it? We did a similar panel on monitoring and measurement at Social Media Week SF last week, and we talked about how you may be going after different objectives, and how your strategies and tactics, and thus measurements should depend on what these objectives are. Is it reducing costs by shifting reducing call center activity to Twitter? Is it retaining clients? Finding new ones? You can see our deck introducing the panel here: http://www.slideshare.net/biz360/social-media-measurement-and-roi

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