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	<title>Comments on: Facebook&#8217;s redesign shows how important search is for social networks</title>
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	<link>http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/</link>
	<description>Social media agency, online communities, marketing</description>
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		<title>By: Twitter and Facebook follow Foursquare &#8211; 2010 is the year of location-based social media tools &#124; FreshNetworks Blog&#124;Social media agency&#124;Online communities</title>
		<link>http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/comment-page-1/#comment-7324</link>
		<dc:creator>Twitter and Facebook follow Foursquare &#8211; 2010 is the year of location-based social media tools &#124; FreshNetworks Blog&#124;Social media agency&#124;Online communities</dc:creator>
		<pubDate>Wed, 10 Mar 2010 12:56:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1790#comment-7324</guid>
		<description>[...] to watch both what Facebook release and how users use it, but it is likely to yet again highlight the importance of search to Facebook as the amount of data and content it captures [...]</description>
		<content:encoded><![CDATA[<p>[...] to watch both what Facebook release and how users use it, but it is likely to yet again highlight the importance of search to Facebook as the amount of data and content it captures [...]</p>
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		<title>By: Facebook&#8217;s New Look: Too Much Optimization? &#124; Where's the ROI?</title>
		<link>http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/comment-page-1/#comment-7068</link>
		<dc:creator>Facebook&#8217;s New Look: Too Much Optimization? &#124; Where's the ROI?</dc:creator>
		<pubDate>Wed, 10 Feb 2010 01:57:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1790#comment-7068</guid>
		<description>[...] Facebook&#8217;s redesign shows how important search is for social networks (freshnetworks.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook&#8217;s redesign shows how important search is for social networks (freshnetworks.com) [...]</p>
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		<title>By: eModeration's Social Media Round-Up #27 - A Sense of Community - Blogs - Brand Republic</title>
		<link>http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/comment-page-1/#comment-7061</link>
		<dc:creator>eModeration's Social Media Round-Up #27 - A Sense of Community - Blogs - Brand Republic</dc:creator>
		<pubDate>Mon, 08 Feb 2010 14:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1790#comment-7061</guid>
		<description>[...] right out of its shell – it’s bigger and better and – crucially - more social. Confirming its centrality to Facebook’s Bigger Picture, search now auto-completes the names of those with whom you share [...]</description>
		<content:encoded><![CDATA[<p>[...] right out of its shell – it’s bigger and better and – crucially &#8211; more social. Confirming its centrality to Facebook’s Bigger Picture, search now auto-completes the names of those with whom you share [...]</p>
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		<title>By: Joe Cothrel</title>
		<link>http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/comment-page-1/#comment-7053</link>
		<dc:creator>Joe Cothrel</dc:creator>
		<pubDate>Sat, 06 Feb 2010 21:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1790#comment-7053</guid>
		<description>Good post, Matt.  A few random thoughts it prompted for me ...

I wonder if changes to Facebook&#039;s default privacy settings might be relevant here too.  Seems to me that more content is now public thanks to those changes, and therefore discoverable by search.  

Your contrast between communities and networks is interesting too.    Til now, it seems to me, users on social nets have discovered content through people. I add a friend, so I see their content.  Communities work the opposite way -- users discover people via content.  I search for topics, and I discover the people writing about those topics.  Changes on Facebook seem to me less  a testament to the importance of search on social nets but rather a significant shift in the way those networks are used.

A related thought:  Social nets are (largely) real-name, and  communities are (largely) pseudonymous.  Real-names networks have traditionally been hindered by concerns around privacy.  Facebook&#039;s success was a surprise in that respect, although the default privacy settings, which made your content available to friends only, clearly  tempered those concerns.  Facebooks&#039;s  evolution to a more content-centric network -- if this is what the new search suggests -- is a bet that users will grow more comfortable over time with sharing their content with the larger public rather than just their friends. 

I haven&#039;t seen stats on how many people have accepted the new default settings, but I&#039;d be curious ...</description>
		<content:encoded><![CDATA[<p>Good post, Matt.  A few random thoughts it prompted for me &#8230;</p>
<p>I wonder if changes to Facebook&#8217;s default privacy settings might be relevant here too.  Seems to me that more content is now public thanks to those changes, and therefore discoverable by search.  </p>
<p>Your contrast between communities and networks is interesting too.    Til now, it seems to me, users on social nets have discovered content through people. I add a friend, so I see their content.  Communities work the opposite way &#8212; users discover people via content.  I search for topics, and I discover the people writing about those topics.  Changes on Facebook seem to me less  a testament to the importance of search on social nets but rather a significant shift in the way those networks are used.</p>
<p>A related thought:  Social nets are (largely) real-name, and  communities are (largely) pseudonymous.  Real-names networks have traditionally been hindered by concerns around privacy.  Facebook&#8217;s success was a surprise in that respect, although the default privacy settings, which made your content available to friends only, clearly  tempered those concerns.  Facebooks&#8217;s  evolution to a more content-centric network &#8212; if this is what the new search suggests &#8212; is a bet that users will grow more comfortable over time with sharing their content with the larger public rather than just their friends. </p>
<p>I haven&#8217;t seen stats on how many people have accepted the new default settings, but I&#8217;d be curious &#8230;</p>
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		<title>By: &#187; Blog Archive</title>
		<link>http://www.freshnetworks.com/blog/2010/02/facebooks-redesign-shows-how-important-search-is-for-social-networks/comment-page-1/#comment-7042</link>
		<dc:creator>&#187; Blog Archive</dc:creator>
		<pubDate>Fri, 05 Feb 2010 16:32:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1790#comment-7042</guid>
		<description>[...] Facebook&#8217;s redesign shows how important search is for social networks (freshnetworks.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook&#8217;s redesign shows how important search is for social networks (freshnetworks.com) [...]</p>
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