FreshNetworks Blog

FreshNetworks, Social Media Agency

You may have noticed we’ve just rebranded, launched a new identity and redesigned our site. I thought it might be worth giving a quick explanation. I also wanted to take the opportunity to mention what it is we do (just in case you only know us for our blog).

Back in 2008, FreshNetworks was primarily a provider of social media technology. Whilst we always had a range of social media agency services wrapped around the tech (Community Management, Social Media Strategy and Social Media Monitoring), we led on being a technology provider – a builder of online communities.

The change in brand and design reflects our progression from being primarily a developer of online communities that happens to offer supporting social media services to a full-service Social Media Agency with in-house community building capabilities.

On it’s own that flex in emphasis was perhaps not worthy of a rebrand. However, as most entrepreneurs can attest, you often kick off with a brand and identity that you’re only 80% happy with because it’s more important in the early days to focus on your attention on delivering some great results for early clients. Thus the change in emphasis to a Social Media Agency was an opportunity to rethink our identity.

What are the services of a Social Media Agency?
Our services cover three areas: Listening, Planning & Execution and Technology

Listening
We use a range of different social media monitoring tools to carry out one-off Social Media Audits and on-going buzz tracking and reporting.

Planning and execution
These cover both consulting and on-going agency services. From helping organisations tie down their Social Media Strategy to providing ongoing Online Reputation Management and Community Management support.

Technology
We use our Online Community Platform to embed social tools (e.g. blogs, video sharing, ratings and reviews) into exisitng websites. And we also create standalone online communities. Some communities are closed (e.g. research communities or VIP advocacy communities) and others are open to all to help encourage search or directly increase sales by activating Word-of-Mouth.

We’re very keen on our new design. And we’d love to get your feedback.