<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Would you become a fan of a brand on Facebook?</title>
	<atom:link href="http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/</link>
	<description>Social media agency, online communities, marketing</description>
	<lastBuildDate>Sun, 12 Feb 2012 15:39:32 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
	<item>
		<title>By: Rennell Garrett</title>
		<link>http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/comment-page-1/#comment-6492</link>
		<dc:creator>Rennell Garrett</dc:creator>
		<pubDate>Wed, 16 Dec 2009 14:47:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1437#comment-6492</guid>
		<description>Well, I am almost fan of everything I love in facebook. That includes celebraties, brand, products etc etc. But the point is that I only click the link &quot;Become a fan&quot; and nothing else. But I click those and never bother to revisit that later on.</description>
		<content:encoded><![CDATA[<p>Well, I am almost fan of everything I love in facebook. That includes celebraties, brand, products etc etc. But the point is that I only click the link &#8220;Become a fan&#8221; and nothing else. But I click those and never bother to revisit that later on.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Praz</title>
		<link>http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/comment-page-1/#comment-6465</link>
		<dc:creator>Praz</dc:creator>
		<pubDate>Mon, 14 Dec 2009 01:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1437#comment-6465</guid>
		<description>See with Facebook pages I join them by the dozen for brands/products/personalities I&#039;m interested in, but the key part that a lot of people who start Facebook groups don&#039;t tend to focus on is maintenance and on-going dialogues. I&#039;m probably a member of over 20 odd Facebook groups which I haven&#039;t visited (nor have they been updated) since I joined in which case you have a Facebook group...just for the sake of it? Must add this has to be one of the most intelligent blogs I&#039;ve come across....great work guys!</description>
		<content:encoded><![CDATA[<p>See with Facebook pages I join them by the dozen for brands/products/personalities I&#8217;m interested in, but the key part that a lot of people who start Facebook groups don&#8217;t tend to focus on is maintenance and on-going dialogues. I&#8217;m probably a member of over 20 odd Facebook groups which I haven&#8217;t visited (nor have they been updated) since I joined in which case you have a Facebook group&#8230;just for the sake of it? Must add this has to be one of the most intelligent blogs I&#8217;ve come across&#8230;.great work guys!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chad Bordes</title>
		<link>http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/comment-page-1/#comment-6394</link>
		<dc:creator>Chad Bordes</dc:creator>
		<pubDate>Wed, 09 Dec 2009 22:57:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1437#comment-6394</guid>
		<description>3 things
1.  yes i join brands, with the understanding that all brands are good to me.  I do not have a preference, however, its three strikes and your out.  

2.  I think they work in finding out who their clients and users are.  If there are 4 million fans of say coca cola, coke can begin targeting those users more specifically.

3.  Do i mind them?  No, I think it is a necessary part of business.  However, I give a great example of branding.  I deal with at&amp;t for business and personal use.  I have a negative association with the brand with regards to overall customer service.  However, I have a great rapport with one particular sales associate who always gets me an answer and is so friendly to deal with.  It brings my loyalty back

This leads into the idea that as brands move forward, maybe they need to focus on the one on one aspect of branding their product.

Thanks
Chad</description>
		<content:encoded><![CDATA[<p>3 things<br />
1.  yes i join brands, with the understanding that all brands are good to me.  I do not have a preference, however, its three strikes and your out.  </p>
<p>2.  I think they work in finding out who their clients and users are.  If there are 4 million fans of say coca cola, coke can begin targeting those users more specifically.</p>
<p>3.  Do i mind them?  No, I think it is a necessary part of business.  However, I give a great example of branding.  I deal with at&amp;t for business and personal use.  I have a negative association with the brand with regards to overall customer service.  However, I have a great rapport with one particular sales associate who always gets me an answer and is so friendly to deal with.  It brings my loyalty back</p>
<p>This leads into the idea that as brands move forward, maybe they need to focus on the one on one aspect of branding their product.</p>
<p>Thanks<br />
Chad</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Akash Sharma</title>
		<link>http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/comment-page-1/#comment-6384</link>
		<dc:creator>Akash Sharma</dc:creator>
		<pubDate>Wed, 09 Dec 2009 19:09:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1437#comment-6384</guid>
		<description>Hi Matt, Thanks for sharing this video with great consumer feedback.I think one would become a fan of a brand due to the emotional attachment which is involved with it.

I join fan pages if and only I am obsessed with the brand  and the second thing to connect with like minded people.

One question which really matters these days is that whether consumers have a personified relationship with the brand or not and the simplest way to check this on a fan page is by looking at the wall i.e. if you have find more people sharing links to some adult websites or blogs you are going on the wrong way and on the other hand if you get people who just talk about how much do they love your brand, its a fantastic situation. 
The best way you can capitalize this situation is by showing gratitude and offering goodies not ads.</description>
		<content:encoded><![CDATA[<p>Hi Matt, Thanks for sharing this video with great consumer feedback.I think one would become a fan of a brand due to the emotional attachment which is involved with it.</p>
<p>I join fan pages if and only I am obsessed with the brand  and the second thing to connect with like minded people.</p>
<p>One question which really matters these days is that whether consumers have a personified relationship with the brand or not and the simplest way to check this on a fan page is by looking at the wall i.e. if you have find more people sharing links to some adult websites or blogs you are going on the wrong way and on the other hand if you get people who just talk about how much do they love your brand, its a fantastic situation.<br />
The best way you can capitalize this situation is by showing gratitude and offering goodies not ads.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Los fans de las marcas en Face Book &#171; Sinergia-research</title>
		<link>http://www.freshnetworks.com/blog/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/comment-page-1/#comment-6373</link>
		<dc:creator>Los fans de las marcas en Face Book &#171; Sinergia-research</dc:creator>
		<pubDate>Wed, 09 Dec 2009 14:45:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1437#comment-6373</guid>
		<description>[...] Would you become a fan of a brand on Facebook? [...]</description>
		<content:encoded><![CDATA[<p>[...] Would you become a fan of a brand on Facebook? [...]</p>
]]></content:encoded>
	</item>
</channel>
</rss>

