Would you become a fan of a brand on Facebook?
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We posted a couple of weeks ago about Facebook fan pages and how more than a third of fan pages have fewer than 100 fans. There are lots of reasons for this – many fans pages are designed to have just small numbers, some are niche or local brands and some are small but powerful groups of people interested in a certain topic.
But for many brands, size is important and they use Facebook specifically for that reason. It is often not the best answer. There are a range of social media tools, techniques and strategies and you need to choose the one that fits your business aims and objectives. Facebook fan pages might not attract the numbers you want or achieve the engagement you are looking for.
This week, Brand Republic interviewed some users on how likely they are to join Facebook fan pages and what they think about brands on Facebook. There are some interesting views in the video below and it is Required Reading at FreshNetworks this week.
What are your thoughts on Facebook Fan Pages?
- Do you join them?
- Where do you think they work for brands?
- And where are they less successful?
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Los fans de las marcas en Face Book « Sinergia-research:
[...] Would you become a fan of a brand on Facebook? [...]
9 December 2009, 2:45 pmAkash Sharma:
Hi Matt, Thanks for sharing this video with great consumer feedback.I think one would become a fan of a brand due to the emotional attachment which is involved with it.
I join fan pages if and only I am obsessed with the brand and the second thing to connect with like minded people.
One question which really matters these days is that whether consumers have a personified relationship with the brand or not and the simplest way to check this on a fan page is by looking at the wall i.e. if you have find more people sharing links to some adult websites or blogs you are going on the wrong way and on the other hand if you get people who just talk about how much do they love your brand, its a fantastic situation.
9 December 2009, 7:09 pmThe best way you can capitalize this situation is by showing gratitude and offering goodies not ads.
Chad Bordes:
3 things
1. yes i join brands, with the understanding that all brands are good to me. I do not have a preference, however, its three strikes and your out.
2. I think they work in finding out who their clients and users are. If there are 4 million fans of say coca cola, coke can begin targeting those users more specifically.
3. Do i mind them? No, I think it is a necessary part of business. However, I give a great example of branding. I deal with at&t for business and personal use. I have a negative association with the brand with regards to overall customer service. However, I have a great rapport with one particular sales associate who always gets me an answer and is so friendly to deal with. It brings my loyalty back
This leads into the idea that as brands move forward, maybe they need to focus on the one on one aspect of branding their product.
Thanks
9 December 2009, 10:57 pmChad
Praz:
See with Facebook pages I join them by the dozen for brands/products/personalities I’m interested in, but the key part that a lot of people who start Facebook groups don’t tend to focus on is maintenance and on-going dialogues. I’m probably a member of over 20 odd Facebook groups which I haven’t visited (nor have they been updated) since I joined in which case you have a Facebook group…just for the sake of it? Must add this has to be one of the most intelligent blogs I’ve come across….great work guys!
14 December 2009, 1:58 amRennell Garrett:
Well, I am almost fan of everything I love in facebook. That includes celebraties, brand, products etc etc. But the point is that I only click the link “Become a fan” and nothing else. But I click those and never bother to revisit that later on.
16 December 2009, 2:47 pm