Comments on: Social media sales lesson from Pharma http://www.freshnetworks.com/blog/2009/11/social-media-sales-lesson-from-pharma/ Social media, Web 2.0 and online communities Thu, 18 Mar 2010 17:34:31 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Tim Fowler http://www.freshnetworks.com/blog/2009/11/social-media-sales-lesson-from-pharma/comment-page-1/#comment-6488 Tim Fowler Wed, 16 Dec 2009 11:09:42 +0000 http://www.freshnetworks.com/blog/?p=1307#comment-6488 Thanks for the comments Danny. You are right in theory about the relationship but in fact nowadays I sense that there are many restrictions on what reps can give to doctors due to wanting to avoid the image of pharma 'bribing ' doctors to use their drugs. Social media removes many barriers, as long as the pharma is not seen to be endorsing the 'real world' inputs and comments from their customers and clients. Thanks for the comments Danny. You are right in theory about the relationship but in fact nowadays I sense that there are many restrictions on what reps can give to doctors due to wanting to avoid the image of pharma ‘bribing ‘ doctors to use their drugs. Social media removes many barriers, as long as the pharma is not seen to be endorsing the ‘real world’ inputs and comments from their customers and clients.

]]> By: Danny Lieberman http://www.freshnetworks.com/blog/2009/11/social-media-sales-lesson-from-pharma/comment-page-1/#comment-6423 Danny Lieberman Fri, 11 Dec 2009 11:27:30 +0000 http://www.freshnetworks.com/blog/?p=1307#comment-6423 Excellent post! What the pharmas are missing here I think is the huge opportunity for social networking between their sales reps and their doctor/pharmacist/nurse customers. While doctors feel that pharmas are biased, they relationship with their sales rep is a personal one - where the rep provides a service to the doctor (info, samples, invites to conferences, perks....) Danny Lieberman Excellent post!

What the pharmas are missing here I think is the huge opportunity for social networking between their sales reps and their doctor/pharmacist/nurse customers.

While doctors feel that pharmas are biased, they relationship with their sales rep is a personal one – where the rep provides a service to the doctor (info, samples, invites to conferences, perks….)

Danny Lieberman

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