FreshNetworks Blog

image via shutterstock

For a while I have found myself extolling the virtues of being a Social Media Pragmatist, rather than a Social Media Purist.

There are many “social media rules” to follow. But as an entrepreneur, and an engineer at heart, I’ve always felt the purtianical dictats must not fall foul of a basic rule of business:

Time and resources are limited. Focus them only on the things that will bring you the greatest return

So I was delighted to read this excellent post by Jason Fells today: Why Social Media Purists Won’t Last. And I enjoyed his calls to action:

“Make your company blog drive search results to the keywords you want to win. Present calls to action that lead your Facebook fans to buy your product. Entice Twitter followers to subscribe to your e-mail newsletter where you can present similar calls to action for purchase.”

Taking his conclusion one step further, I suspect there will be a backlash in 2010 against the Social Media Purists. Sadly the backlash will probably tar Social Media in general. And that’s why I say:

Long live the Social Media Pragmatist.