Comments on: Social media monitoring is easy; it’s what you do with it that counts

By: Bookmarks week 48+49 | Bijgespijkerd

Bookmarks week 48+49 | Bijgespijkerd — Sun, 06 Dec 2009 12:38:45 +0000

[...] Social media monitoring is easy; it’s what you do with it that counts [...]

By: Lauren Vargas

Lauren Vargas — Tue, 01 Dec 2009 18:08:41 +0000

You are spot on about monitoring is easy, but it is what is done with the data that counts. Before any tool is chosen, one should have a social media strategy and measurable goals and objectives in place. Listening is great and much needed, but one needs to understand the motivating factors behind the tool.

Lauren Vargas
Community Manager at Radian6
@VargasL

By: John MacDaniel

John MacDaniel — Mon, 30 Nov 2009 15:54:30 +0000

Agree completely. Radian6 for instance is a great tool to use to monitor and gather the data but then additional analysis is still required to make the intelligence actionable. As far as engagement I understand that Brand Managers and Marketers are primarily doing this today but this may be something as SM volume increases that the customer service area takes a much bigger role in.

By: Henry Elliss

Henry Elliss — Mon, 30 Nov 2009 12:09:09 +0000

So very true – as a social media marketeer, one of the most frustrating things I find is the confusion caused inside organisations when people high up say “We’re already doing social media, we’ve got a report that comes in each month” – but then all they do with it is file it away, safe in the (mistaken) knowledge that this is all they need to do. Then you get the poor folk whose job it is to prove the ROI of this report, which inevitably fails because they haven’t got the skills or experience to interpret and build actions off the back of what it tells them.

By: Laura Chapman

Laura Chapman — Mon, 30 Nov 2009 10:52:15 +0000

So very true. The buzz is not enough. All the info you gather needs to call for an action.

Among other services I use is Wadja.com. These guys let you create what they call #Labels and automatically you have related to the Labels feeds (Youtube and Twitter included) filling your profile stream. They also let you send free and Premium SMS and emails. Pretty nice.

Keep on writing.

Laura Chapman
wadja.com