Comments on: The Marketing Forum and biz dev http://www.freshnetworks.com/blog/2009/10/the-marketing-forum-and-biz-dev/ Social media, Web 2.0 and online communities Mon, 15 Mar 2010 21:01:29 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Pete Foster http://www.freshnetworks.com/blog/2009/10/the-marketing-forum-and-biz-dev/comment-page-1/#comment-5455 Pete Foster Sun, 25 Oct 2009 19:35:33 +0000 http://www.freshnetworks.com/blog/?p=1129#comment-5455 You might have a point there... double the numbers...is there a ship big enough?? I think the between sessions discussions was probably more because we are all turning into the grumpy old crowd..."it was better in my yea"' kind of stuff... I think there was a lot of surprise that the formula had work for so long... I took it as surprise I suppose that the first time it ran was...XX years ago.. jaded us - surely not?! You might have a point there… double the numbers…is there a ship big enough??

I think the between sessions discussions was probably more because we are all turning into the grumpy old crowd…”it was better in my yea”‘ kind of stuff… I think there was a lot of surprise that the formula had work for so long… I took it as surprise I suppose that the first time it ran was…XX years ago..

jaded us – surely not?!

]]> By: Charlie Osmond http://www.freshnetworks.com/blog/2009/10/the-marketing-forum-and-biz-dev/comment-page-1/#comment-5381 Charlie Osmond Mon, 19 Oct 2009 22:28:30 +0000 http://www.freshnetworks.com/blog/?p=1129#comment-5381 Hi Pete, Thanks for the comment. You've got me worried that I was too harsh. I'd hoped to sound very positive about the Marketing Forum - I did think it was a great event which I both enjoyed and expect to win business from. But I found that in much of the talk between sessions was focussed on how "it's not what it used to be" and I was trying to unpick that a bit. I am sure the recession plays a part, as do rose-tinted specs. Perhaps they should create a big "re-launch year" where they aim to double the numbers. But that's easier said than done. Hi Pete,
Thanks for the comment. You’ve got me worried that I was too harsh. I’d hoped to sound very positive about the Marketing Forum – I did think it was a great event which I both enjoyed and expect to win business from.

But I found that in much of the talk between sessions was focussed on how “it’s not what it used to be” and I was trying to unpick that a bit.

I am sure the recession plays a part, as do rose-tinted specs. Perhaps they should create a big “re-launch year” where they aim to double the numbers. But that’s easier said than done.

]]> By: Pete Foster http://www.freshnetworks.com/blog/2009/10/the-marketing-forum-and-biz-dev/comment-page-1/#comment-5360 Pete Foster Sun, 18 Oct 2009 12:52:57 +0000 http://www.freshnetworks.com/blog/?p=1129#comment-5360 Charlie, I thought you judgment a bit harsh on the Marketing Forum..yes less 'Marketing Directors' and yes more 'Heads of Marketing' but what is in the title... of course procurement does take a key role in new agency appointments, but not all contracts require procurement involvement, and also a key part of these Forum's is the 'chemistry' you gain from meeting with the agency staff face-2-face... Good event and even when trapped with Agencies for 2.5 days it is still possible to gain a lot from the event. Pete Charlie,

I thought you judgment a bit harsh on the Marketing Forum..yes less ‘Marketing Directors’ and yes more ‘Heads of Marketing’ but what is in the title… of course procurement does take a key role in new agency appointments, but not all contracts require procurement involvement, and also a key part of these Forum’s is the ‘chemistry’ you gain from meeting with the agency staff face-2-face… Good event and even when trapped with Agencies for 2.5 days it is still possible to gain a lot from the event.

Pete

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