Comments on: How brands can get started in social media: a guide http://www.freshnetworks.com/blog/2009/10/how-brands-can-get-started-in-social-media-a-guide/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: How brands can get started in social media: a guide « Kolbe Crew Blog http://www.freshnetworks.com/blog/2009/10/how-brands-can-get-started-in-social-media-a-guide/comment-page-1/#comment-5935 How brands can get started in social media: a guide « Kolbe Crew Blog Thu, 19 Nov 2009 19:40:06 +0000 http://www.freshnetworks.com/blog/?p=1163#comment-5935 [...] November 19, 2009 by kolbecounts How brands can get started in social media: a guide [...] [...] November 19, 2009 by kolbecounts How brands can get started in social media: a guide [...]

]]> By: FreshNetworks Blog: Top five posts in October | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/10/how-brands-can-get-started-in-social-media-a-guide/comment-page-1/#comment-5535 FreshNetworks Blog: Top five posts in October | FreshNetworks Blog Sun, 01 Nov 2009 00:42:04 +0000 http://www.freshnetworks.com/blog/?p=1163#comment-5535 [...] 3. How brands can get started in social media: a guide [...] [...] 3. How brands can get started in social media: a guide [...]

]]> By: Joe Buhler http://www.freshnetworks.com/blog/2009/10/how-brands-can-get-started-in-social-media-a-guide/comment-page-1/#comment-5457 Joe Buhler Sun, 25 Oct 2009 22:10:28 +0000 http://www.freshnetworks.com/blog/?p=1163#comment-5457 Starting social media activities because there are tools that make it possible without objectives and what the article calls a people based approach is comparable to start advertising without paying attention to what you want to achieve but focus first on whether to use magazines, newspapers, radio, TV or direct mail. Marketing has never been successful when approached based on the tools available rather than the objectives, strategies and then tactics. Why is it so difficult for people to understand that this has to be the approach for social media is hard for me to comprehend. Starting social media activities because there are tools that make it possible without objectives and what the article calls a people based approach is comparable to start advertising without paying attention to what you want to achieve but focus first on whether to use magazines, newspapers, radio, TV or direct mail.

Marketing has never been successful when approached based on the tools available rather than the objectives, strategies and then tactics. Why is it so difficult for people to understand that this has to be the approach for social media is hard for me to comprehend.

]]> By: links for 2009-10-20 | Glorified Monkey http://www.freshnetworks.com/blog/2009/10/how-brands-can-get-started-in-social-media-a-guide/comment-page-1/#comment-5392 links for 2009-10-20 | Glorified Monkey Tue, 20 Oct 2009 15:04:07 +0000 http://www.freshnetworks.com/blog/?p=1163#comment-5392 [...] How brands can get started in social media: a guide | FreshNetworks Blog (tags: social socialmedia social_media twitter) [...] [...] How brands can get started in social media: a guide | FreshNetworks Blog (tags: social socialmedia social_media twitter) [...]

]]> By: Matt Bamford-Bowes http://www.freshnetworks.com/blog/2009/10/how-brands-can-get-started-in-social-media-a-guide/comment-page-1/#comment-5389 Matt Bamford-Bowes Tue, 20 Oct 2009 09:24:26 +0000 http://www.freshnetworks.com/blog/?p=1163#comment-5389 Listen, Activate, Grow. I feel these are the bedrock to any social media activity. Not entirely sure how proposals about activity can be done without first doing research into the subject matter, the people (who you want to target, may not be who you actually should target) and the areas of interest. Only from there can you clearly define the goals of the campaign and thus select the right social area for the brand to play in. Good post Mr.Rhodes, thanks once again. Listen, Activate, Grow. I feel these are the bedrock to any social media activity. Not entirely sure how proposals about activity can be done without first doing research into the subject matter, the people (who you want to target, may not be who you actually should target) and the areas of interest. Only from there can you clearly define the goals of the campaign and thus select the right social area for the brand to play in. Good post Mr.Rhodes, thanks once again.

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