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	<title>Comments on: Getting started 2: What do you want to achieve?</title>
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	<link>http://www.freshnetworks.com/blog/2009/10/getting-started-2-what-do-you-want-to-achieve/</link>
	<description>Social media, Web 2.0 and online communities</description>
	<lastBuildDate>Thu, 18 Mar 2010 01:41:49 +0000</lastBuildDate>
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		<title>By: Social media for small businesses 2: Making the most of Twitter &#124; FreshNetworks Blog&#124;Social media agency&#124;Online communities</title>
		<link>http://www.freshnetworks.com/blog/2009/10/getting-started-2-what-do-you-want-to-achieve/comment-page-1/#comment-7113</link>
		<dc:creator>Social media for small businesses 2: Making the most of Twitter &#124; FreshNetworks Blog&#124;Social media agency&#124;Online communities</dc:creator>
		<pubDate>Mon, 15 Feb 2010 14:46:38 +0000</pubDate>
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		<description>[...] the more people that follow you, the better. This can sometimes be true, it very much depends on what you want to achieve with social media. For many small businesses, Twitter can be a great way to engage niche or smaller groups that you [...]</description>
		<content:encoded><![CDATA[<p>[...] the more people that follow you, the better. This can sometimes be true, it very much depends on what you want to achieve with social media. For many small businesses, Twitter can be a great way to engage niche or smaller groups that you [...]</p>
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		<title>By: What comes first for newspapers: the community or the community platform? &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/10/getting-started-2-what-do-you-want-to-achieve/comment-page-1/#comment-6948</link>
		<dc:creator>What comes first for newspapers: the community or the community platform? &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Fri, 22 Jan 2010 10:24:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1153#comment-6948</guid>
		<description>[...] would be &#8220;Field of Dreams&#8221; in reverse. Don&#8217;t build it until it&#8217;s clear why you are building an online community, and that the community itself wants it. Publish a story online asking for reader comment, or make [...]</description>
		<content:encoded><![CDATA[<p>[...] would be &#8220;Field of Dreams&#8221; in reverse. Don&#8217;t build it until it&#8217;s clear why you are building an online community, and that the community itself wants it. Publish a story online asking for reader comment, or make [...]</p>
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		<title>By: From business requirements to social media solutions &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/10/getting-started-2-what-do-you-want-to-achieve/comment-page-1/#comment-6346</link>
		<dc:creator>From business requirements to social media solutions &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Tue, 08 Dec 2009 15:46:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1153#comment-6346</guid>
		<description>[...] have spent time building an understanding of the business requirements. You have built a short list of prioritised needs; these could be, for example, to grow online [...]</description>
		<content:encoded><![CDATA[<p>[...] have spent time building an understanding of the business requirements. You have built a short list of prioritised needs; these could be, for example, to grow online [...]</p>
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		<title>By: Facebook isn&#8217;t always the answer &#8211; 77% of fan pages have fewer than 1,000 fans &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/10/getting-started-2-what-do-you-want-to-achieve/comment-page-1/#comment-6120</link>
		<dc:creator>Facebook isn&#8217;t always the answer &#8211; 77% of fan pages have fewer than 1,000 fans &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Sat, 28 Nov 2009 19:38:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1153#comment-6120</guid>
		<description>[...] you do anything with social media you need to know why you&#8217;re doing it. You need a social media strategy in place to know what you are looking to acheive, who you want to engage and the best way of doing [...]</description>
		<content:encoded><![CDATA[<p>[...] you do anything with social media you need to know why you&#8217;re doing it. You need a social media strategy in place to know what you are looking to acheive, who you want to engage and the best way of doing [...]</p>
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		<title>By: The Knows Have It</title>
		<link>http://www.freshnetworks.com/blog/2009/10/getting-started-2-what-do-you-want-to-achieve/comment-page-1/#comment-5576</link>
		<dc:creator>The Knows Have It</dc:creator>
		<pubDate>Tue, 03 Nov 2009 11:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=1153#comment-5576</guid>
		<description>[...] expect, these are preparations that will serve us well in the things we aspire to. Knowing what we want is a very important piece of the [...]</description>
		<content:encoded><![CDATA[<p>[...] expect, these are preparations that will serve us well in the things we aspire to. Knowing what we want is a very important piece of the [...]</p>
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