Comments on: Facebook, Gross National Happiness and the power of buzz tracking http://www.freshnetworks.com/blog/2009/10/facebook-gross-national-happiness-and-the-power-of-buzz-tracking/ Social media, Web 2.0 and online communities Thu, 18 Mar 2010 17:34:31 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Ulysse http://www.freshnetworks.com/blog/2009/10/facebook-gross-national-happiness-and-the-power-of-buzz-tracking/comment-page-1/#comment-5316 Ulysse Tue, 13 Oct 2009 16:12:04 +0000 http://www.freshnetworks.com/blog/?p=1105#comment-5316 Hello, I quite disagree on this. Tracking a marketing campaign based on Facebook gross national happiness index doesn't make sense, because this index is impacted by so many events, scattered throughout the country. How do you tell the buzz event from other events ? Maybe the average 20year-old NYorker feels better today then yesterday just because the weather is fine, and this has nothing to do with the latest campaign launched today and targeting the average 20year-old NYorker. This index indeed as a national spectrum. You can only use it to try and weigh the impact of large-scale events. Only my opinion, though... Hello,

I quite disagree on this.
Tracking a marketing campaign based on Facebook gross national happiness index doesn’t make sense, because this index is impacted by so many events, scattered throughout the country. How do you tell the buzz event from other events ? Maybe the average 20year-old NYorker feels better today then yesterday just because the weather is fine, and this has nothing to do with the latest campaign launched today and targeting the average 20year-old NYorker.
This index indeed as a national spectrum. You can only use it to try and weigh the impact of large-scale events.
Only my opinion, though…

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