Comments on: Thomson Holidays – how a blogger can impact your brand reputation http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Sheridan Williams http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-33953 Sheridan Williams Tue, 03 Jan 2012 17:12:29 +0000 http://www.freshnetworks.com/blog/?p=998#comment-33953 We were never compensated by Thomson for the worst return flight from Florida we have ever had, and we've flown hundreds of times. We got a derisory voucher but would certainly never travel with Thomson again, so this was useless. Thomson staff also lied to us on several occasions. We were never compensated by Thomson for the worst return flight from Florida we have ever had, and we’ve flown hundreds of times.
We got a derisory voucher but would certainly never travel with Thomson again, so this was useless.
Thomson staff also lied to us on several occasions.

]]> By: Anders Rent Nielsen http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-16346 Anders Rent Nielsen Thu, 24 Mar 2011 04:37:28 +0000 http://www.freshnetworks.com/blog/?p=998#comment-16346 I will soon start a new blog with related content. Can I borrow parts of your content? The used website is my working email and not my blog. I will soon start a new blog with related content. Can I borrow parts of your content?

The used website is my working email and not my blog.

]]> By: SuzyB http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-15277 SuzyB Wed, 26 Jan 2011 12:33:55 +0000 http://www.freshnetworks.com/blog/?p=998#comment-15277 Thomson Still haven't learnt. They still have sub-standard customer service. http://suzyb.net/?p=565 Thomson Still haven’t learnt. They still have sub-standard customer service. http://suzyb.net/?p=565

]]> By: Our top five posts in September | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5218 Our top five posts in September | FreshNetworks Blog Sat, 03 Oct 2009 11:32:28 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5218 [...] 3. Thomson Holidays – how a blogger can impact your brand reputation [...] [...] 3. Thomson Holidays – how a blogger can impact your brand reputation [...]

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5188 Matt Rhodes Tue, 29 Sep 2009 22:02:32 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5188 Hi Kelly, A good starting point for deciding what to do would be the US Air Force Blog Assessment tool - it's actually a really good process to go through, thinking about what the person is saying and how you should respond. As it's likely to be a negative post your main options are whether you should respond or not. Typically <strong>you should respond</strong> where there are facts that need fixing (fix them) or if they have had a genuinely negative experience with the brand (rectify the situation). If the post is a rant, rage or joke, or is on a site which is set up to degrade others, the best option is <strong>not to respond</strong>, but to monitor what is said and reassess if you need to. We posted about this process earlier this year. Take a look at our post on <a href="http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/" rel="nofollow">How to react if somebody writes about your brand online </a>and see if it helps. Matt Hi Kelly,

A good starting point for deciding what to do would be the US Air Force Blog Assessment tool – it’s actually a really good process to go through, thinking about what the person is saying and how you should respond.

As it’s likely to be a negative post your main options are whether you should respond or not.

Typically you should respond where there are facts that need fixing (fix them) or if they have had a genuinely negative experience with the brand (rectify the situation).

If the post is a rant, rage or joke, or is on a site which is set up to degrade others, the best option is not to respond, but to monitor what is said and reassess if you need to.

We posted about this process earlier this year. Take a look at our post on How to react if somebody writes about your brand online and see if it helps.

Matt

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