Comments on: Thomson Holidays – how a blogger can impact your brand reputation http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/ Social media, Web 2.0 and online communities Mon, 15 Mar 2010 21:01:29 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Our top five posts in September | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5218 Our top five posts in September | FreshNetworks Blog Sat, 03 Oct 2009 11:32:28 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5218 [...] 3. Thomson Holidays – how a blogger can impact your brand reputation [...] [...] 3. Thomson Holidays – how a blogger can impact your brand reputation [...]

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5188 Matt Rhodes Tue, 29 Sep 2009 22:02:32 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5188 Hi Kelly, A good starting point for deciding what to do would be the US Air Force Blog Assessment tool - it's actually a really good process to go through, thinking about what the person is saying and how you should respond. As it's likely to be a negative post your main options are whether you should respond or not. Typically <strong>you should respond</strong> where there are facts that need fixing (fix them) or if they have had a genuinely negative experience with the brand (rectify the situation). If the post is a rant, rage or joke, or is on a site which is set up to degrade others, the best option is <strong>not to respond</strong>, but to monitor what is said and reassess if you need to. We posted about this process earlier this year. Take a look at our post on <a href="http://www.freshnetworks.com/blog/2009/01/how-to-react-if-somebody-writes-about-your-brand-online/" rel="nofollow">How to react if somebody writes about your brand online </a>and see if it helps. Matt Hi Kelly,

A good starting point for deciding what to do would be the US Air Force Blog Assessment tool – it’s actually a really good process to go through, thinking about what the person is saying and how you should respond.

As it’s likely to be a negative post your main options are whether you should respond or not.

Typically you should respond where there are facts that need fixing (fix them) or if they have had a genuinely negative experience with the brand (rectify the situation).

If the post is a rant, rage or joke, or is on a site which is set up to degrade others, the best option is not to respond, but to monitor what is said and reassess if you need to.

We posted about this process earlier this year. Take a look at our post on How to react if somebody writes about your brand online and see if it helps.

Matt

]]> By: Kelly http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5186 Kelly Tue, 29 Sep 2009 14:05:58 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5186 Does anyone have any suggestions for how to deal with a disgruntled ex-employee who is threatening to use social media to discredit a brand? His claims are unfounded - and we followed all the correct procedures when dismissing him - he just bears a grudge. How should we go about refuting his claims? Should we go into the details of what happened (which seems petty) or try to be dignified and ignore his comments? Does anyone have any suggestions for how to deal with a disgruntled ex-employee who is threatening to use social media to discredit a brand? His claims are unfounded – and we followed all the correct procedures when dismissing him – he just bears a grudge. How should we go about refuting his claims? Should we go into the details of what happened (which seems petty) or try to be dignified and ignore his comments?

]]> By: Footprints (25.09.09) | Chris Deary http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5165 Footprints (25.09.09) | Chris Deary Sat, 26 Sep 2009 00:06:28 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5165 [...] Thomson Holidays – how a blogger can impact your brand reputation [...] [...] Thomson Holidays – how a blogger can impact your brand reputation [...]

]]> By: Promotional Products http://www.freshnetworks.com/blog/2009/09/thomson-holidays-how-a-blogger-can-impact-your-brand-reputation/comment-page-1/#comment-5158 Promotional Products Thu, 24 Sep 2009 21:49:54 +0000 http://www.freshnetworks.com/blog/?p=998#comment-5158 This is so true, you can spend large amounts of money trying to promote your brand and all that can be destroyed by one unfortunate experience. What do you think has more effect on your brand; a bad review or a glowing review? This is so true, you can spend large amounts of money trying to promote your brand and all that can be destroyed by one unfortunate experience. What do you think has more effect on your brand; a bad review or a glowing review?

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