Comments on: Ratings & reviews are the new advertising http://www.freshnetworks.com/blog/2009/09/ratings-and-reviews-are-the-new-advertising/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Erika Kerekes http://www.freshnetworks.com/blog/2009/09/ratings-and-reviews-are-the-new-advertising/comment-page-1/#comment-4980 Erika Kerekes Tue, 08 Sep 2009 15:56:14 +0000 http://www.freshnetworks.com/blog/?p=952#comment-4980 Tom and Robert: That's why I think the key for ratings & reviews is going to be combining that functionality with social media. Users will care less and less about what the web as a whole thinks about a product or service, and more and more about what their "trusted circles" think. A recommendation or pan from a friend carries a lot more weight, both because you trust the person and you know enough about his/her background to be able to judge biases. Which is why there's so much value in having sites like Yelp and Citysearch allow users to post their reviews straight to, say, their Facebook profiles. Agree/disagree? Tom and Robert: That’s why I think the key for ratings & reviews is going to be combining that functionality with social media. Users will care less and less about what the web as a whole thinks about a product or service, and more and more about what their “trusted circles” think. A recommendation or pan from a friend carries a lot more weight, both because you trust the person and you know enough about his/her background to be able to judge biases.

Which is why there’s so much value in having sites like Yelp and Citysearch allow users to post their reviews straight to, say, their Facebook profiles.

Agree/disagree?

]]> By: Robert Bain http://www.freshnetworks.com/blog/2009/09/ratings-and-reviews-are-the-new-advertising/comment-page-1/#comment-4976 Robert Bain Tue, 08 Sep 2009 09:46:49 +0000 http://www.freshnetworks.com/blog/?p=952#comment-4976 I may be alone here, but I'm finding it hard to think of an occasion when I've found user-generated reviews helpful. You go on the web all excited about some new thing that you want to buy, then you read twenty reviews of it, of which ten say "It's the best thing ever to have been made, buy it now now now" and ten say "It's godawful don't touch it with a barge pole". Which saps your enthusiasm and leaves you none the wiser. The potential to find reviews from like-minded folk could change all this, but to me, all online reviews show is that there is still great value in content written by experts, or at least by people capable of communicating an opinion in a clear, cool-headed and helpful way. I may be alone here, but I’m finding it hard to think of an occasion when I’ve found user-generated reviews helpful. You go on the web all excited about some new thing that you want to buy, then you read twenty reviews of it, of which ten say “It’s the best thing ever to have been made, buy it now now now” and ten say “It’s godawful don’t touch it with a barge pole”. Which saps your enthusiasm and leaves you none the wiser.

The potential to find reviews from like-minded folk could change all this, but to me, all online reviews show is that there is still great value in content written by experts, or at least by people capable of communicating an opinion in a clear, cool-headed and helpful way.

]]> By: Charlie Osmond http://www.freshnetworks.com/blog/2009/09/ratings-and-reviews-are-the-new-advertising/comment-page-1/#comment-4969 Charlie Osmond Mon, 07 Sep 2009 21:21:12 +0000 http://www.freshnetworks.com/blog/?p=952#comment-4969 Hi Tom, Thanks for the comment. I suspect if the tools for Ratings and reviews don't improve there may be a backlash in a few years (OK 12mnths for early adopters). Thankfully I do think the tools can develop ahead of this. We certainly plan to. Charlie PS I really like your blog. - check out www.blackbeardblog.com if you've not seen it before and you're into Market Research Hi Tom,
Thanks for the comment. I suspect if the tools for Ratings and reviews don’t improve there may be a backlash in a few years (OK 12mnths for early adopters).

Thankfully I do think the tools can develop ahead of this. We certainly plan to.
Charlie

PS I really like your blog. – check out http://www.blackbeardblog.com if you’ve not seen it before and you’re into Market Research

]]> By: Ratings & reviews are the new advertising | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/09/ratings-and-reviews-are-the-new-advertising/comment-page-1/#comment-4964 Ratings & reviews are the new advertising | FreshNetworks Blog Mon, 07 Sep 2009 16:31:26 +0000 http://www.freshnetworks.com/blog/?p=952#comment-4964 [...] Re­ad t­he­ o­rig­inal­: Rat­in­g­s &am­p; rev­iews are t­he n­ew adv­ert­i... [...] [...] Re­ad t­he­ o­rig­inal­: Rat­in­g­s &am­p; rev­iews are t­he n­ew adv­ert­i… [...]

]]> By: Advertising – advertise | SEO Mixer Blog http://www.freshnetworks.com/blog/2009/09/ratings-and-reviews-are-the-new-advertising/comment-page-1/#comment-4961 Advertising – advertise | SEO Mixer Blog Mon, 07 Sep 2009 11:29:56 +0000 http://www.freshnetworks.com/blog/?p=952#comment-4961 [...] Ratings & reviews are the new advertising | FreshNetworks Blog2 hours ago by Charlie Osmond  Ratings & reviews are the new advertising. 7th September 2009, 09:25 am. Image courtesy of shutterstock. In a world of perfect information, why should anyone trust adverts? If you can uncover the experiences of real buyers before you … [...] [...] Ratings & reviews are the new advertising | FreshNetworks Blog2 hours ago by Charlie Osmond  Ratings & reviews are the new advertising. 7th September 2009, 09:25 am. Image courtesy of shutterstock. In a world of perfect information, why should anyone trust adverts? If you can uncover the experiences of real buyers before you … [...]

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