http://www.freshnetworks.com/blog/2009/06/is-time-on-site-a-useful-measure-for-online-communities/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.freshnetworks.com/blog/2009/06/is-time-on-site-a-useful-measure-for-online-communities/comment-page-1/#comment-15307 15 essential articles for online community managers #CMAD | Social media agency London | FreshNetworks blog Thu, 27 Jan 2011 10:07:10 +0000 http://www.freshnetworks.com/blog/?p=696#comment-15307 [...] Is time on site a useful measure of how successful your online community is?: The short answer is ‘no’. This article tells you why, and where time on site is a useful measure. [...] [...] Is time on site a useful measure of how successful your online community is?: The short answer is ‘no’. This article tells you why, and where time on site is a useful measure. [...]

]]> http://www.freshnetworks.com/blog/2009/06/is-time-on-site-a-useful-measure-for-online-communities/comment-page-1/#comment-4279 5. Metrics and reporting – the backbone of understanding your community | FreshNetworks Blog Sun, 14 Jun 2009 23:07:42 +0000 http://www.freshnetworks.com/blog/?p=696#comment-4279 [...] Time spent on site [...] [...] Time spent on site [...]

]]> http://www.freshnetworks.com/blog/2009/06/is-time-on-site-a-useful-measure-for-online-communities/comment-page-1/#comment-4250 Footprints (09.06.09) | Chris Deary Wed, 10 Jun 2009 23:10:47 +0000 http://www.freshnetworks.com/blog/?p=696#comment-4250 [...] Is time-on-site a useful measure for online communities? [...] [...] Is time-on-site a useful measure for online communities? [...]

]]> http://www.freshnetworks.com/blog/2009/06/is-time-on-site-a-useful-measure-for-online-communities/comment-page-1/#comment-4234 helentr Tue, 09 Jun 2009 09:09:25 +0000 http://www.freshnetworks.com/blog/?p=696#comment-4234 Time on site can also indicate poor usability where members are finding it hard to get the answers to questions they seek! Time on site can also indicate poor usability where members are finding it hard to get the answers to questions they seek!

]]> http://www.freshnetworks.com/blog/2009/06/is-time-on-site-a-useful-measure-for-online-communities/comment-page-1/#comment-4228 Angela Connor Mon, 08 Jun 2009 15:20:41 +0000 http://www.freshnetworks.com/blog/?p=696#comment-4228 Not to mention that "time on site" is horrible if that time is spent by trolls, troublemakers and others who are not vested in the "success" of the community. I think time spent says a lot about the community, but we have to remember that people work to fit communities into the flow of their everyday lives. So, a member who spends 15 minutes 5-6 times per day because that is what their schedule allows is just as if not *more* valuable than those who spend 4 hours per visit. I have lots of community members who come during a lunch hour, or spend 20 minutes before work while drinking coffee catching up with everyone and commenting on blogs and profiles. having people who engage that way on a daily basis is huge. I believe there are many metrics that come into play when measuring success. Angela Connor | @communitygirl Not to mention that “time on site” is horrible if that time is spent by trolls, troublemakers and others who are not vested in the “success” of the community. I think time spent says a lot about the community, but we have to remember that people work to fit communities into the flow of their everyday lives. So, a member who spends 15 minutes 5-6 times per day because that is what their schedule allows is just as if not *more* valuable than those who spend 4 hours per visit. I have lots of community members who come during a lunch hour, or spend 20 minutes before work while drinking coffee catching up with everyone and commenting on blogs and profiles.
having people who engage that way on a daily basis is huge. I believe there are many metrics that come into play when measuring success.
Angela Connor | @communitygirl

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