Like, when we first subscribe to mailing lists the resulting emails are interesting at first, but then quickly loses its appeal over time. Then, as a crude extrapolation, would it end up as another box to ‘uncheck’ when you register with a corporate website?

And along a similar vein to andrew, (I’m assuming the ‘or’ is meant to be ‘of’ ) quoting:

“an average or $5 for every follower they have on Twitter”,

Assuming (with yet another crude assumption of) an avg. of $500 per product sold by Dell, this means that Dell has sold 3,000,000/500 = 6000 products from its 600,000 followers, i.e. 1%.

I’m curious as to how this statistic compares to other, traditional or otherwise, methods of marketing in terms of how many consumers are contacted vs successful ones (i.e. ones that end up buying the product)?

At the end of the day I suppose Twitter does have potential in that it is a very easy/’lazy’ way to reach consumers (think automated scripts!), which result in low costs/revenue not being as much of an issue.

But it’s not really about the amount, rather, the potential of twitter in fostering relationships with customers. this opens a trend for smaller businesses to rethink how they can use twitter to build revenue.

Twitter sales accounted for a maximum of 0.00005% of their revenues over 6 quarters.

A question with the greatest sincerity, what lesson does this realistically extrapolate into for the average business?