The ten conversations to listen for in social media

2nd May 2009, 08:13 pm by Matt Rhodes

Image by FredArmitage via Flickr

For any brand using social media, an important first stage is to find out what people are saying about you online and then monitor these discussions and conversations. You can build on these, engage the people talking about you and learn from what they say.

We’ve looked before at how to react if somebody writes about your brand online. Today’s Required Reading at FreshNetworks looks not at how to respond but the types of conversations themselves. The presentation below, from David Alston of Radian6 looks first at the worries and objections that people can have to using social media, and then moves on to the ten conversations to listen for in social media:

The complaint
The compliment
The problem
The question or inquiry
The campaign impact
The crisis
The competitor
The crowd
The influencer
The point of need

Search for conversations about your brand today and see which of these conversations you find.

Executive Social Marketing Bootcamp

View more presentations from David Alston.

Understanding the Social Process (crystalware.wordpress.com)
Monitoring and Measuring Social Media (ducttapemarketing.com)
The Future of Social Media Monitoring (readwriteweb.com)

For social media agency support get in touch or follow us on Twitter.

Tags: Blog, blogging, Brand, Business, co-creation, Conversation, customer communities, David Alston, freshminds, FreshNetworks, innovation, market research, marketing, Marketing and Advertising, Matt Rhodes, online communities, online market research, qualitative market research, Radian6, Required reading, Simplicity, Social marketing, social media, Social network, Twitter, Virtual community, web2.0

7 Comments

Amber Naslund:

Hey Matt,

Thanks so much for sharing David’s presentation. It’s a topic we are obviously passionate about, and we’re always discovering new ways that our community and clients are using monitoring and engagement to further their efforts.

There are a couple of posts on our blog that also outline another 10 reasons, and I imagine we’ll keep discovering more.

Thanks for sharing!

Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra
4 May 2009, 5:41 pm
Matt Rhodes:

Hi Amber,

Thanks for the comment – you’re right that there are probably many reasons but David’s is a great presentation for people starting out and needing to know the main types of conversations they should expect to find in social media.

Matt
4 May 2009, 7:22 pm
atul chatterjee:

This is excellent advice for a company with a strong presence. What do we do when no one is talking about our company? How do we get to square one?
6 May 2009, 8:51 am
Twitted by reasonable:

[...] This post was Twitted by reasonable – Real-url.org [...]
2 June 2009, 4:50 am
Reasonable Robinson:

A provoking post and interesting slide deck, and isn’t this simply basic Relationship Marketing and a revisit to the perennial challenge Marketing practioners have in defining and justifying the Value Proposition of their ideas and actions?
2 June 2009, 5:05 am
Vince Stevenson:

What a great slideshow. Who needs public speaking when you have 45 pictures that tell a compelling story? Rgds Vince
3 June 2009, 3:30 pm
John Bottom:

Terrific presentation. Great to see the mould being broken.
Rgds, John
7 July 2009, 12:15 am

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