The ten conversations to listen for in social media
Image by FredArmitage via FlickrFor any brand using social media, an important first stage is to find out what people are saying about you online and then monitor these discussions and conversations. You can build on these, engage the people talking about you and learn from what they say.
We’ve looked before at how to react if somebody writes about your brand online. Today’s Required Reading at FreshNetworks looks not at how to respond but the types of conversations themselves. The presentation below, from David Alston of Radian6 looks first at the worries and objections that people can have to using social media, and then moves on to the ten conversations to listen for in social media:
- The complaint
- The compliment
- The problem
- The question or inquiry
- The campaign impact
- The crisis
- The competitor
- The crowd
- The influencer
- The point of need
Search for conversations about your brand today and see which of these conversations you find.
Some more reading
- Understanding the Social Process (crystalware.wordpress.com)
- Monitoring and Measuring Social Media (ducttapemarketing.com)
- The Future of Social Media Monitoring (readwriteweb.com)
Amber Naslund:
Hey Matt,
Thanks so much for sharing David’s presentation. It’s a topic we are obviously passionate about, and we’re always discovering new ways that our community and clients are using monitoring and engagement to further their efforts.
There are a couple of posts on our blog that also outline another 10 reasons, and I imagine we’ll keep discovering more.
Thanks for sharing!
Cheers,
4 May 2009, 5:41 pmAmber Naslund
Director of Community, Radian6
@ambercadabra
Matt Rhodes:
Hi Amber,
Thanks for the comment – you’re right that there are probably many reasons but David’s is a great presentation for people starting out and needing to know the main types of conversations they should expect to find in social media.
Matt
4 May 2009, 7:22 pmatul chatterjee:
This is excellent advice for a company with a strong presence. What do we do when no one is talking about our company? How do we get to square one?
6 May 2009, 8:51 amTwitted by reasonable:
[...] This post was Twitted by reasonable – Real-url.org [...]
2 June 2009, 4:50 amReasonable Robinson:
A provoking post and interesting slide deck, and isn’t this simply basic Relationship Marketing and a revisit to the perennial challenge Marketing practioners have in defining and justifying the Value Proposition of their ideas and actions?
2 June 2009, 5:05 amVince Stevenson:
What a great slideshow. Who needs public speaking when you have 45 pictures that tell a compelling story? Rgds Vince
3 June 2009, 3:30 pmJohn Bottom:
Terrific presentation. Great to see the mould being broken.
7 July 2009, 12:15 amRgds, John