FreshNetworks Blog

Image by DavidDMuir via Flickr

Last week we ran the first event as part of our Social Media Training series – focused on the retail industry and attracting speakers including James from ASOS, Joanne Jacobs and our own Helen. The session was focused particularly on what those in retail could and should be doing in the current economic climate to use social media to help them build advocacy, innovate, gain insights from consumers and involve them in the business.

There are some great case studies of social media being used well in retail (and we’ve given some examples of online communities in the retail industry before) but, as with other industries, also cases of social media and online communities not living up to their promise. The session showed what works when you engage people online, a case study of how ASOS have built and launched their new community ASOS Life and a great presentation from Joanne Jacobs on how to build and monetise online communities.

The presentations provoked plenty of discussion and reaction. We’re running more events in our Social Media Training seminar series, if you’re interested in finding out more, coming along or even speaking then do let us know.