FreshNetworks Blog

At FreshNetworks we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our top five posts in April.

1. What Susan Boyle teaches us about social media

In less than a week, a church volunteer from a village in Scotland became the most viral video ever online. It was the most popular topic on Twitter, the most viewed video on YouTube and one of the most discussed topic online and offline across the world. What made this video particularly interesting is that, ostensibly at least, it wasn’t designed to be a branded viral video. It was popular for a simple reason – the content was good. Of course making good content (and indeed predicting what content might be good) is not as easy as we might hope.

2. Engage different consumers in different ways – why segmentation is key

The most popular of our posts from the Marketing 2.0 Conference in Paris looked at how and why segmentation adds value to marketing and to the way you engage your customers. We look at the case of LEGO and the segments that they use, how they deal with each of these segments separately and the value this brings to the business.

3. The best market researchers to follow on Twitter

Twitter was a popular topic again in April, with more people using it and more people talking about it. Finding the appropriate people to follow can sometimes be difficult, which is why this post (based on a poll of Twitter users by Research Reinvented) is popular. The top market researcher’s to follow on Twitter as nominated and voted for by other Twitter users (I’m in the list @mattrhodes).

4. Top 20 UK marketing blogs (numbers 11-20)

The first of two posts that listed the top 20 marketing blogs in the UK according to Ad Age. There are some great blogs in there and Charlie has built an RSS feed of all of the blogs in the list. As with all listings like this, things change. The good news for us here at FreshNetworks is that since this post we’ve moved from the 20th to the 10th best marketing and media blog in the UK. Happy times!

5. The Net Promoter Score and the value of Promoters

Many big brands and organisations use the Net Promoter Score as a way of measuring how happy their customers are with them. Rather than asking this question directly, it asks them whether they would be prepared to refer the brand to a friend. This requires a deeper level of thought and commitment and is seen by many as a better measure of satisfaction. This post looked at two case studies (one from LEGO and another from US network providers) to show the real, revenue value of Promoters and why businesses should focus their efforts on them.