FreshNetworks Blog

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To continue our dedication to Promoting Community Management, FreshNetworks is launching a new community management series. The posts will be aimed at existing community managers, those new to the role and anyone who wonders what a community manager is, does and should do.

Previously we’ve looked at community management from various angles, and you can read through just some of the entries from this year

• Why your online community should work offline as well
• The ten commandments of managing online communities
• How word of mouth grows online communities
• Defining community management – a starting point

On the back of this, our new community management series will look at:

Introduction to community management

The what, who and why of community management. We’ll look at the weird lingo, the essential skills and the history.

Champions, active users and trolls

Who is using your online community and why. What is the 90-9-1 rule and does it still stand? What are your members doing on – and to – your community. How to recognise community champions, how to encourage active users and damage control when dealing with trolls and troublemakers.

Growth of a community

What constitutes a healthy community, how big is big and how big should you aim to be? How can you grow your community and encourage conversation?

Moderation and safety

What are the risks to your company or name, health and happiness? Why moderate and what are the options? What are the big no-nos that you must always stamp on and how to handle the tough calls.

Community metrics

What can you measure and, more importantly, what should you measure? What does it all mean and who should you share the data with? What lessons can be learnt across your business?

We’ll be kicking  things off next week, so let us know about anything else you’d like us to include.

Read all our posts on Promoting Community Management