Comments on: Energising word of mouth through social media http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Dear Social Media: Sorry I took you for granted | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/comment-page-1/#comment-4175 Dear Social Media: Sorry I took you for granted | FreshNetworks Blog Fri, 05 Jun 2009 12:01:27 +0000 http://www.freshnetworks.com/blog/?p=670#comment-4175 [...] is four times as trusted as TV advertising… Word-of-mouth is the most trusted decision-making tool for consumers. And today, more and more people use the web [...] [...] is four times as trusted as TV advertising… Word-of-mouth is the most trusted decision-making tool for consumers. And today, more and more people use the web [...]

]]> By: Footprints (26.05.09) | Chris Deary http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/comment-page-1/#comment-4069 Footprints (26.05.09) | Chris Deary Tue, 26 May 2009 22:51:24 +0000 http://www.freshnetworks.com/blog/?p=670#comment-4069 [...] Energising word of mouth through social media [...] [...] Energising word of mouth through social media [...]

]]> By: Putting the ‘RT’ in Marketing | Buzz Study http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/comment-page-1/#comment-3999 Putting the ‘RT’ in Marketing | Buzz Study Thu, 21 May 2009 17:35:32 +0000 http://www.freshnetworks.com/blog/?p=670#comment-3999 [...] for patients choosing a health care institution for their treatment. Lee Aase from the Mayo Clinic presented at the Community 2.0 Conference in San Francisco on how the Mayo Clinic is using social media to share their message with the existing community and [...] [...] for patients choosing a health care institution for their treatment. Lee Aase from the Mayo Clinic presented at the Community 2.0 Conference in San Francisco on how the Mayo Clinic is using social media to share their message with the existing community and [...]

]]> By: Proving you that online communities in health care really work!! « Fredzimny’s CCCCC Blog http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/comment-page-1/#comment-3971 Proving you that online communities in health care really work!! « Fredzimny’s CCCCC Blog Tue, 19 May 2009 05:15:06 +0000 http://www.freshnetworks.com/blog/?p=670#comment-3971 [...] Post: http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/ Artist: Floriane de Lassee [...] [...] Post: http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/ Artist: Floriane de Lassee [...]

]]> By: Lee Aase http://www.freshnetworks.com/blog/2009/05/energising-word-of-mouth-through-social-media/comment-page-1/#comment-3950 Lee Aase Sun, 17 May 2009 12:38:45 +0000 http://www.freshnetworks.com/blog/?p=670#comment-3950 Thanks for this great review, Matt, and for the links to some related reading. You've hit on a big part of what I've tried to share, in that our blogs, for instance, are not hosted on our servers, but that is invisible to the user. The other key point is that users can start at no cost or extremely low cost, and let the projects grow in cost as they begin to have success that demonstrates their value. If companies feel the decision they have to make is whether to spend $100K or more on a program, and if they have legal concerns to boot, it's likely to hamstring them. They'll never get out of the gate. But if they can start with existing staff and grow their efforts organically with low-cost tools, they may be able to grow and graduate to more sophisticated platforms. If it's "all-or-nothing" it's likely that for many companies the answer will be "nothing." Thanks for this great review, Matt, and for the links to some related reading. You’ve hit on a big part of what I’ve tried to share, in that our blogs, for instance, are not hosted on our servers, but that is invisible to the user. The other key point is that users can start at no cost or extremely low cost, and let the projects grow in cost as they begin to have success that demonstrates their value.

If companies feel the decision they have to make is whether to spend $100K or more on a program, and if they have legal concerns to boot, it’s likely to hamstring them. They’ll never get out of the gate. But if they can start with existing staff and grow their efforts organically with low-cost tools, they may be able to grow and graduate to more sophisticated platforms. If it’s “all-or-nothing” it’s likely that for many companies the answer will be “nothing.”

]]>