Comments on: Building the business case for online communities http://www.freshnetworks.com/blog/2009/05/building-the-business-case-for-online-communities/ Social media agency, online communities, marketing Sun, 12 Feb 2012 15:39:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: 5. Metrics and reporting – the backbone of understanding your community | Social media agency London | FreshNetworks blog http://www.freshnetworks.com/blog/2009/05/building-the-business-case-for-online-communities/comment-page-1/#comment-16013 5. Metrics and reporting – the backbone of understanding your community | Social media agency London | FreshNetworks blog Mon, 07 Mar 2011 13:50:26 +0000 http://www.freshnetworks.com/blog/?p=665#comment-16013 [...] Building the business case for online communities (freshnetworks.com) [...] [...] Building the business case for online communities (freshnetworks.com) [...]

]]> By: links for 2009-06-03 « Using technology in the voluntary and community sector http://www.freshnetworks.com/blog/2009/05/building-the-business-case-for-online-communities/comment-page-1/#comment-4227 links for 2009-06-03 « Using technology in the voluntary and community sector Mon, 08 Jun 2009 14:06:20 +0000 http://www.freshnetworks.com/blog/?p=665#comment-4227 [...] Building the business case for online communities (from FreshNetworks) (tags: socialmedia community communitymanagement onlinecommunity) [...] [...] Building the business case for online communities (from FreshNetworks) (tags: socialmedia community communitymanagement onlinecommunity) [...]

]]> By: Nina Card http://www.freshnetworks.com/blog/2009/05/building-the-business-case-for-online-communities/comment-page-1/#comment-3998 Nina Card Thu, 21 May 2009 17:04:22 +0000 http://www.freshnetworks.com/blog/?p=665#comment-3998 Great post, Helen. The first tip on getting executive buy-in is a key one. You have to get buy-in for the community project and often that does mean sharpening your sales skills to present a strong case to your executive team. And, you have to speak their language (customer retention, Cost reduction, ROI, etc) In response to Steve's comments - We found tremendous value in having featured members (our product managers) participate in our community. Clients are more engaged when they know they are talking directly to decision makers and their feedback can and often does make a difference. It didn't take long before community participation became part of their daily responsibilities. Thanks for the insights everyone. Great post, Helen. The first tip on getting executive buy-in is a key one. You have to get buy-in for the community project and often that does mean sharpening your sales skills to present a strong case to your executive team. And, you have to speak their language (customer retention, Cost reduction, ROI, etc)

In response to Steve’s comments –
We found tremendous value in having featured members (our product managers) participate in our community. Clients are more engaged when they know they are talking directly to decision makers and their feedback can and often does make a difference. It didn’t take long before community participation became part of their daily responsibilities.

Thanks for the insights everyone.

]]> By: renaissance chambara | Ged Carroll - Links of the day http://www.freshnetworks.com/blog/2009/05/building-the-business-case-for-online-communities/comment-page-1/#comment-3938 renaissance chambara | Ged Carroll - Links of the day Sat, 16 May 2009 00:04:49 +0000 http://www.freshnetworks.com/blog/?p=665#comment-3938 [...] Building the business case for online communities | FreshNetworks Blog [...] [...] Building the business case for online communities | FreshNetworks Blog [...]

]]> By: links for 2009-05-14 « Becky McMichael’s PR Balancing Act http://www.freshnetworks.com/blog/2009/05/building-the-business-case-for-online-communities/comment-page-1/#comment-3929 links for 2009-05-14 « Becky McMichael’s PR Balancing Act Thu, 14 May 2009 19:02:24 +0000 http://www.freshnetworks.com/blog/?p=665#comment-3929 [...] Building the business case for online communities | FreshNetworks Blog (tags: community communities manager skills) [...] [...] Building the business case for online communities | FreshNetworks Blog (tags: community communities manager skills) [...]

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