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	<title>Comments on: Build your own community or go where people are? Do both</title>
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	<link>http://www.freshnetworks.com/blog/2009/05/build-your-own-community-or-go-where-people-are-do-both/</link>
	<description>Social media, Web 2.0 and online communities</description>
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		<title>By: wereFedUp &#124; Quite sociable</title>
		<link>http://www.freshnetworks.com/blog/2009/05/build-your-own-community-or-go-where-people-are-do-both/comment-page-1/#comment-7056</link>
		<dc:creator>wereFedUp &#124; Quite sociable</dc:creator>
		<pubDate>Sun, 07 Feb 2010 18:52:15 +0000</pubDate>
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		<description>[...] Angeles uses a Hub and Spoke model  of social networking to support a social marketing campaign fighting childhood (perhaps targeting [...]</description>
		<content:encoded><![CDATA[<p>[...] Angeles uses a Hub and Spoke model  of social networking to support a social marketing campaign fighting childhood (perhaps targeting [...]</p>
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		<title>By: Social Media Case Study: LEGO CLICK &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/05/build-your-own-community-or-go-where-people-are-do-both/comment-page-1/#comment-6941</link>
		<dc:creator>Social Media Case Study: LEGO CLICK &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Thu, 21 Jan 2010 11:02:18 +0000</pubDate>
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		<description>[...] LEGO CLICK community is a great example of the hub-and-spoke model of social media engagement. Users can contribute their ideas by tweeting with the hashtag #legoclick. They can contribute [...]</description>
		<content:encoded><![CDATA[<p>[...] LEGO CLICK community is a great example of the hub-and-spoke model of social media engagement. Users can contribute their ideas by tweeting with the hashtag #legoclick. They can contribute [...]</p>
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		<title>By: Social media as a crisis management tool &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/05/build-your-own-community-or-go-where-people-are-do-both/comment-page-1/#comment-6578</link>
		<dc:creator>Social media as a crisis management tool &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Mon, 21 Dec 2009 11:11:07 +0000</pubDate>
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		<description>[...] and this information will often become out of date quickly. This is where having an established hub-and-spoke model of social media engagement comes into its own. If you have a developed hub, and online community, for example, where you can [...]</description>
		<content:encoded><![CDATA[<p>[...] and this information will often become out of date quickly. This is where having an established hub-and-spoke model of social media engagement comes into its own. If you have a developed hub, and online community, for example, where you can [...]</p>
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		<title>By: Social media monitoring is easy; it&#8217;s what you do with it that counts &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/05/build-your-own-community-or-go-where-people-are-do-both/comment-page-1/#comment-6148</link>
		<dc:creator>Social media monitoring is easy; it&#8217;s what you do with it that counts &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Sun, 29 Nov 2009 19:06:02 +0000</pubDate>
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		<description>[...] you have a presence there. This is an ideal role for your community manager to play as part of a hub-and-spoke model of social media engagement. The human element to gathering information means that you start to really understand not just [...]</description>
		<content:encoded><![CDATA[<p>[...] you have a presence there. This is an ideal role for your community manager to play as part of a hub-and-spoke model of social media engagement. The human element to gathering information means that you start to really understand not just [...]</p>
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		<title>By: Using Twitter to harvest ideas: MyIdea4CA.com &#171; GET THAT BREAD</title>
		<link>http://www.freshnetworks.com/blog/2009/05/build-your-own-community-or-go-where-people-are-do-both/comment-page-1/#comment-5030</link>
		<dc:creator>Using Twitter to harvest ideas: MyIdea4CA.com &#171; GET THAT BREAD</dc:creator>
		<pubDate>Mon, 14 Sep 2009 14:14:58 +0000</pubDate>
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		<description>[...] are and harvesting their ideas, encouraging them to come to ideas site and add their thoughts. This hub-and-spoke model of social media engagement is a classic and successful way of engaging people online, and a recent ideas site has gone one [...]</description>
		<content:encoded><![CDATA[<p>[...] are and harvesting their ideas, encouraging them to come to ideas site and add their thoughts. This hub-and-spoke model of social media engagement is a classic and successful way of engaging people online, and a recent ideas site has gone one [...]</p>
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