Comments on: Using Twitter as an engagement tool http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/ Social media, Web 2.0 and online communities Mon, 15 Mar 2010 21:01:29 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Examples of online communities in the TV industry | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3863 Examples of online communities in the TV industry | FreshNetworks Blog Thu, 07 May 2009 11:22:39 +0000 http://www.freshnetworks.com/blog/?p=629#comment-3863 [...] and social network tools can be used to support a TV show. It is also a good example of how a hub and spoke approach to social media strategy can be the most successful. As well as a central hub (NBC’s Heroes site) they had presences [...] [...] and social network tools can be used to support a TV show. It is also a good example of how a hub and spoke approach to social media strategy can be the most successful. As well as a central hub (NBC’s Heroes site) they had presences [...]

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3756 Matt Rhodes Sun, 26 Apr 2009 10:31:53 +0000 http://www.freshnetworks.com/blog/?p=629#comment-3756 Andrew, I agree - some of the worst examples of brands using social media are ones where there is no real engagement. Too often this is because they haven't thought about why they are using social media and what the benefits they can gain are. Clear business objectives and an engagement strategy are critical before you start using social media. Matt Andrew,

I agree – some of the worst examples of brands using social media are ones where there is no real engagement. Too often this is because they haven’t thought about why they are using social media and what the benefits they can gain are. Clear business objectives and an engagement strategy are critical before you start using social media.

Matt

]]> By: Andrew Davis http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3683 Andrew Davis Sat, 18 Apr 2009 17:02:35 +0000 http://www.freshnetworks.com/blog/?p=629#comment-3683 I agree. Too many brands "forget" the engagement part to Social Media and try to treat it as the only way they know how...1 way communication. I agree. Too many brands “forget” the engagement part to Social Media and try to treat it as the only way they know how…1 way communication.

]]> By: Using Twitter as an engagement tool « M is for Media http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3677 Using Twitter as an engagement tool « M is for Media Fri, 17 Apr 2009 16:29:29 +0000 http://www.freshnetworks.com/blog/?p=629#comment-3677 [...] Original post by FreshNetworks Blog [...] [...] Original post by FreshNetworks Blog [...]

]]>