<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Using Twitter as an engagement tool</title>
	<atom:link href="http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/</link>
	<description>Social media agency, online communities, marketing</description>
	<lastBuildDate>Sun, 12 Feb 2012 15:39:32 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
	<item>
		<title>By: How organisations can use Twitter &#8211; some ideas &#124; Social media agency London &#124; FreshNetworks blog</title>
		<link>http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-19074</link>
		<dc:creator>How organisations can use Twitter &#8211; some ideas &#124; Social media agency London &#124; FreshNetworks blog</dc:creator>
		<pubDate>Mon, 20 Jun 2011 10:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=629#comment-19074</guid>
		<description>[...] We&#8217;ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool. In both cases, perhaps the best advice is just to try using Twitter and to see what happens. As a [...]</description>
		<content:encoded><![CDATA[<p>[...] We&#8217;ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool. In both cases, perhaps the best advice is just to try using Twitter and to see what happens. As a [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Examples of online communities in the TV industry &#124; FreshNetworks Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3863</link>
		<dc:creator>Examples of online communities in the TV industry &#124; FreshNetworks Blog</dc:creator>
		<pubDate>Thu, 07 May 2009 11:22:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=629#comment-3863</guid>
		<description>[...] and social network tools can be used to support a TV show. It is also a good example of how a hub and spoke approach to social media strategy can be the most successful. As well as a central hub (NBC&#8217;s Heroes site) they had presences [...]</description>
		<content:encoded><![CDATA[<p>[...] and social network tools can be used to support a TV show. It is also a good example of how a hub and spoke approach to social media strategy can be the most successful. As well as a central hub (NBC&#8217;s Heroes site) they had presences [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Rhodes</title>
		<link>http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3756</link>
		<dc:creator>Matt Rhodes</dc:creator>
		<pubDate>Sun, 26 Apr 2009 10:31:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=629#comment-3756</guid>
		<description>Andrew,

I agree - some of the worst examples of brands using social media are ones where there is no real engagement. Too often this is because they haven&#039;t thought about why they are using social media and what the benefits they can gain are. Clear business objectives and an engagement strategy are critical before you start using social media.

Matt</description>
		<content:encoded><![CDATA[<p>Andrew,</p>
<p>I agree &#8211; some of the worst examples of brands using social media are ones where there is no real engagement. Too often this is because they haven&#8217;t thought about why they are using social media and what the benefits they can gain are. Clear business objectives and an engagement strategy are critical before you start using social media.</p>
<p>Matt</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andrew Davis</title>
		<link>http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3683</link>
		<dc:creator>Andrew Davis</dc:creator>
		<pubDate>Sat, 18 Apr 2009 17:02:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=629#comment-3683</guid>
		<description>I agree. Too many brands &quot;forget&quot; the engagement part to Social Media and try to treat it as the only way they know how...1 way communication.</description>
		<content:encoded><![CDATA[<p>I agree. Too many brands &#8220;forget&#8221; the engagement part to Social Media and try to treat it as the only way they know how&#8230;1 way communication.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Using Twitter as an engagement tool &#171; M is for Media</title>
		<link>http://www.freshnetworks.com/blog/2009/04/using-twitter-as-an-engagement-tool/comment-page-1/#comment-3677</link>
		<dc:creator>Using Twitter as an engagement tool &#171; M is for Media</dc:creator>
		<pubDate>Fri, 17 Apr 2009 15:29:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=629#comment-3677</guid>
		<description>[...] Original post by FreshNetworks Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Original post by FreshNetworks Blog [...]</p>
]]></content:encoded>
	</item>
</channel>
</rss>

