Using Twitter as an engagement tool
17th April 2009, 04:15 pm by Matt Rhodes
This has been yet another week where Twitter has featured high in many discussions – in part thanks to the triple impact of Susan Boyle‘s performance on Britain’s got Talent, the Pirate Bay decision and of course Ashton Kutcher‘s one millionth follower. At FreshNetworks we think that Twitter is a great example of how people are innovating with social media – each of these different topics is being made popular by different people using Twitter for different reasons – sharing good content, keeping up-to-date or just following celebrities.
One of the main benefits that organisations can get from Twitter is to use it as an engagement tool – as part of a hub-and-spoke approach to social media and online communities. Use it to engage people and then provide them with a destination to go to or a thing to do. Today, I was presenting on this topic and how to get value from Twitter as an engagement tool and you can find the slides below.
Some more reading
- 20 Ways to Engage Contacts in Social Media (kylelacy.com)
- Talent show singer is online hit (news.bbc.co.uk)
- Celebrities Too Lazy to Type 140 Characters (jossip.com)
- Ashton Kutcher challenges CNN to Twitter popularity contest (cnn.com)
- Will Celeb Twittering Reveal Them as Twits? (marketingpilgrim.com)
For social media agency support get in touch or follow us on Twitter.
Using Twitter as an engagement tool « M is for Media:
[...] Original post by FreshNetworks Blog [...]
17 April 2009, 4:29 pmAndrew Davis:
I agree. Too many brands “forget” the engagement part to Social Media and try to treat it as the only way they know how…1 way communication.
18 April 2009, 5:02 pmMatt Rhodes:
Andrew,
I agree – some of the worst examples of brands using social media are ones where there is no real engagement. Too often this is because they haven’t thought about why they are using social media and what the benefits they can gain are. Clear business objectives and an engagement strategy are critical before you start using social media.
Matt
26 April 2009, 10:31 amExamples of online communities in the TV industry | FreshNetworks Blog:
[...] and social network tools can be used to support a TV show. It is also a good example of how a hub and spoke approach to social media strategy can be the most successful. As well as a central hub (NBC’s Heroes site) they had presences [...]
7 May 2009, 11:22 amHow organisations can use Twitter – some ideas | Social media agency London | FreshNetworks blog:
[...] We’ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool. In both cases, perhaps the best advice is just to try using Twitter and to see what happens. As a [...]
20 June 2011, 11:08 am