Comments on: Social networks: acquisition or retention tools for marketers? http://www.freshnetworks.com/blog/2009/04/social-networks-acquisition-or-retention-tools-for-marketers/ Social media, Web 2.0 and online communities Fri, 12 Mar 2010 09:34:59 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Interessante bookmarks week 15 | Bijgespijkerd http://www.freshnetworks.com/blog/2009/04/social-networks-acquisition-or-retention-tools-for-marketers/comment-page-1/#comment-3619 Interessante bookmarks week 15 | Bijgespijkerd Fri, 10 Apr 2009 12:01:01 +0000 http://www.freshnetworks.com/blog/?p=602#comment-3619 [...] Social networks: acquisition or retention tools for marketers? [...] [...] Social networks: acquisition or retention tools for marketers? [...]

]]> By: Leon Benjamin http://www.freshnetworks.com/blog/2009/04/social-networks-acquisition-or-retention-tools-for-marketers/comment-page-1/#comment-3587 Leon Benjamin Mon, 06 Apr 2009 23:58:09 +0000 http://www.freshnetworks.com/blog/?p=602#comment-3587 What about reducing the cost to serve? What about reducing the cost to serve?

]]> By: Matt Bamford-Bowes http://www.freshnetworks.com/blog/2009/04/social-networks-acquisition-or-retention-tools-for-marketers/comment-page-1/#comment-3585 Matt Bamford-Bowes Mon, 06 Apr 2009 21:05:28 +0000 http://www.freshnetworks.com/blog/?p=602#comment-3585 Matt. I think you are right on this. What would have been interesting to me is to see what % of the users joining the page did so because they already enjoyed or were aware of the brand. My feeling this figure would probably be around 90%. One potential difference for us, would be Mars Planets radio. A partnership we created with MySpace when Mars Planets were still in their infancy. The real finding? in order to really create buzz you have to be a known brand. I would say that brands can use this to deliver an impactful experience if brands are already aware of the brand e.g. potentially retaining key consumer groups. The jury is still out on long-term value of users in terms of acquisition something that we are trying to work out. Matt. I think you are right on this. What would have been interesting to me is to see what % of the users joining the page did so because they already enjoyed or were aware of the brand. My feeling this figure would probably be around 90%. One potential difference for us, would be Mars Planets radio. A partnership we created with MySpace when Mars Planets were still in their infancy. The real finding? in order to really create buzz you have to be a known brand.

I would say that brands can use this to deliver an impactful experience if brands are already aware of the brand e.g. potentially retaining key consumer groups. The jury is still out on long-term value of users in terms of acquisition something that we are trying to work out.

]]> By: Alistair http://www.freshnetworks.com/blog/2009/04/social-networks-acquisition-or-retention-tools-for-marketers/comment-page-1/#comment-3582 Alistair Mon, 06 Apr 2009 11:07:20 +0000 http://www.freshnetworks.com/blog/?p=602#comment-3582 This makes a lot of sense to me. I would think though that engaging your brand advocates via social media in this way should also be an effective way of increasing awareness and potentially driving acquisition via their friends/connections on the site. This makes a lot of sense to me.

I would think though that engaging your brand advocates via social media in this way should also be an effective way of increasing awareness and potentially driving acquisition via their friends/connections on the site.

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