FreshNetworks Blog

At FreshNetworks we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our top five posts in March.

1. How to use Twitter for PR

A great presentation from Corinne Weisgerber that outlines how brands can use Twitter for PR. From tracking and monitoring, through live-reporting and activism, to public relations and crisis management. A great introduction for anybody interested in the topic.

2. Social networks and online communities more popular than email

It’s now official. Social networks and online communities are now visited more often online than email. This is reflects the way people are now using the web, and how social media sites actually let us do new things, rather than being an new way of doing old things.

3. Social media ROI: Measuring the unmeasurable?

There is a lot of discussion about how to measure the ROI of social media. Some people claim it isn’t possible, but this just isn’t true. The key is to work out what you need to measure and why, and then work out how to measure it. Too often people don’t do this step.

4. Examples of online communities in the retail industry

As part of our series of online community examples,  we looked at examples from the retail industry. Case studies from Wal-Mart, Sainsbury’s and Starbucks.

5. Russia – the fourth largest social networking market in Europe

Whilst we’re all talking about Facebook and MySpace, Russia is becoming a big force in social networking in Europe, with the fourth largest market for users. Sites like Odnoklassniki (Одноклассники) and VKontakte (В контакте) are leading the market there and showing how a relative late-comer to broadband is rapidly becoming one of the fastest growing markets for social networking.