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	<title>Comments on: Big brands in social media: Ford and Southwest Airlines</title>
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	<link>http://www.freshnetworks.com/blog/2009/04/big-brands-in-social-media-ford-and-southwest-airlines/</link>
	<description>Social media agency, online communities, marketing</description>
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		<title>By: Social Media Doesn&#8217;t Solve Policy Problems &#124; SociaLens Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/04/big-brands-in-social-media-ford-and-southwest-airlines/comment-page-1/#comment-15229</link>
		<dc:creator>Social Media Doesn&#8217;t Solve Policy Problems &#124; SociaLens Blog</dc:creator>
		<pubDate>Tue, 25 Jan 2011 13:59:30 +0000</pubDate>
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		<description>[...] The company has a good track record on the microblogging service and often appears in blogs as a model for business engagement with customers. Once the social media manager got wind of the incident, she [...]</description>
		<content:encoded><![CDATA[<p>[...] The company has a good track record on the microblogging service and often appears in blogs as a model for business engagement with customers. Once the social media manager got wind of the incident, she [...]</p>
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		<title>By: SociaLens &#8211; Social Media Doesn&#8217;t Solve Policy Problems</title>
		<link>http://www.freshnetworks.com/blog/2009/04/big-brands-in-social-media-ford-and-southwest-airlines/comment-page-1/#comment-7098</link>
		<dc:creator>SociaLens &#8211; Social Media Doesn&#8217;t Solve Policy Problems</dc:creator>
		<pubDate>Sun, 14 Feb 2010 07:57:53 +0000</pubDate>
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		<description>[...] The company has a good track record on the microblogging service and often appears in blogs as a model for business engagement with customers. Once the social media manager got wind of the incident, she [...]</description>
		<content:encoded><![CDATA[<p>[...] The company has a good track record on the microblogging service and often appears in blogs as a model for business engagement with customers. Once the social media manager got wind of the incident, she [...]</p>
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	<item>
		<title>By: Trackback - Free Internation Call &#62;&#62; How to make free international call</title>
		<link>http://www.freshnetworks.com/blog/2009/04/big-brands-in-social-media-ford-and-southwest-airlines/comment-page-1/#comment-5936</link>
		<dc:creator>Trackback - Free Internation Call &#62;&#62; How to make free international call</dc:creator>
		<pubDate>Thu, 19 Nov 2009 21:58:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshnetworks.com/blog/?p=598#comment-5936</guid>
		<description>,..] www.freshnetworks.com/blog is another great source of tips on this subject,..]</description>
		<content:encoded><![CDATA[<p>,..] <a href="http://www.freshnetworks.com/blog" rel="nofollow">http://www.freshnetworks.com/blog</a> is another great source of tips on this subject,..]</p>
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		<title>By: General Motors fails online using only email marketing &#171; Lost Press Marketing Blog</title>
		<link>http://www.freshnetworks.com/blog/2009/04/big-brands-in-social-media-ford-and-southwest-airlines/comment-page-1/#comment-5558</link>
		<dc:creator>General Motors fails online using only email marketing &#171; Lost Press Marketing Blog</dc:creator>
		<pubDate>Mon, 02 Nov 2009 13:55:22 +0000</pubDate>
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		<description>[...] Fresh networks outlines the 4 core themes that the early pioneers in customer engagement Ford &amp; Southwest  follow for social media. 1) Its about people not firms 2) Make things public 3) Connect with people where they are already 4) Provide a place for people to go [...]</description>
		<content:encoded><![CDATA[<p>[...] Fresh networks outlines the 4 core themes that the early pioneers in customer engagement Ford &amp; Southwest  follow for social media. 1) Its about people not firms 2) Make things public 3) Connect with people where they are already 4) Provide a place for people to go [...]</p>
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		<title>By: Customer Service is Brand Management &#124; Brand Management 2.0</title>
		<link>http://www.freshnetworks.com/blog/2009/04/big-brands-in-social-media-ford-and-southwest-airlines/comment-page-1/#comment-5011</link>
		<dc:creator>Customer Service is Brand Management &#124; Brand Management 2.0</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:08:27 +0000</pubDate>
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		<description>[...] have caused a 10% drop in the stock price as well as a $180 Million loss to shareholders.  Unlike Southwest Airlines who actively participates in social media, United Airlines neglected to have staff monitoring it [...]</description>
		<content:encoded><![CDATA[<p>[...] have caused a 10% drop in the stock price as well as a $180 Million loss to shareholders.  Unlike Southwest Airlines who actively participates in social media, United Airlines neglected to have staff monitoring it [...]</p>
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