Comments on: Why do people write reviews? http://www.freshnetworks.com/blog/2009/03/why-do-people-write-reviews/ Social media, Web 2.0 and online communities Thu, 18 Mar 2010 17:34:31 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Murray http://www.freshnetworks.com/blog/2009/03/why-do-people-write-reviews/comment-page-1/#comment-4921 Murray Sun, 30 Aug 2009 13:03:14 +0000 http://www.freshnetworks.com/blog/?p=571#comment-4921 A view from an online reviewer of some five years' experience: I enirely endorse the remarks above about 'social architecture'. The right type must be in place, and it is up to the website selling the material that is being reviewed that mechanisms preventing abuse are in place. In the case of some major retailer (who I won't name) I am not so sure. I have evidence of cases of negative/collusive voting by malicious posters which are evidently designed to destroy the reputation of the reviewer, taking advanatge of anonymity to go about their business. It has become particularly worse in the last tyhree weeks or so. Fromk the little I know about online civil rights, I feel that retailers have a duty of care towards reviewers to protect them. A view from an online reviewer of some five years’ experience: I enirely endorse the remarks above about ’social architecture’. The right type must be in place, and it is up to the website selling the material that is being reviewed that mechanisms preventing abuse are in place. In the case of some major retailer (who I won’t name) I am not so sure. I have evidence of cases of negative/collusive voting by malicious posters which are evidently designed to destroy the reputation of the reviewer, taking advanatge of anonymity to go about their business. It has become particularly worse in the last tyhree weeks or so. Fromk the little I know about online civil rights, I feel that retailers have a duty of care towards reviewers to protect them.

]]> By: Ryan http://www.freshnetworks.com/blog/2009/03/why-do-people-write-reviews/comment-page-1/#comment-4764 Ryan Sun, 16 Aug 2009 21:11:15 +0000 http://www.freshnetworks.com/blog/?p=571#comment-4764 I went to Saint Francis Hospital and Medical Center & Neena K. Pursnani attended me. She is a characterless Dr. She started touching her breast during my physical check up and I didn’t realized but gradually she started touching my cock (penis) and asked how big it is & finally she invited me for night at her home. And she did the same with friends… Wish you all the best Ryan from Connecticut I went to Saint Francis Hospital and Medical Center & Neena K. Pursnani attended me. She is a characterless Dr. She started touching her breast during my physical check up and I didn’t realized but gradually she started touching my cock (penis) and asked how big it is & finally she invited me for night at her home.

And she did the same with friends…

Wish you all the best

Ryan from Connecticut

]]> By: John http://www.freshnetworks.com/blog/2009/03/why-do-people-write-reviews/comment-page-1/#comment-4359 John Thu, 25 Jun 2009 20:08:28 +0000 http://www.freshnetworks.com/blog/?p=571#comment-4359 Great article Matt! This is a great details about how people choose to write a review. I am the webmaster of a doctor review site and we have tried all the items on list to get user to write a review. We are sure everyone has seen a doctor one time or the other but most people rather just read but not write one unless they see someone else does it already which result in a very low rate of review now. Great article Matt! This is a great details about how people choose to write a review. I am the webmaster of a doctor review site and we have tried all the items on list to get user to write a review. We are sure everyone has seen a doctor one time or the other but most people rather just read but not write one unless they see someone else does it already which result in a very low rate of review now.

]]> By: We trust strangers so much we’ll even lend them money | FreshNetworks Blog http://www.freshnetworks.com/blog/2009/03/why-do-people-write-reviews/comment-page-1/#comment-4031 We trust strangers so much we’ll even lend them money | FreshNetworks Blog Sat, 23 May 2009 23:25:46 +0000 http://www.freshnetworks.com/blog/?p=571#comment-4031 [...] know them. This is the observation behind the success of online communities from TripAdvisor to reviews on Amazon or indeed any one of the many examples of online communities that are growing and flourishing. We [...] [...] know them. This is the observation behind the success of online communities from TripAdvisor to reviews on Amazon or indeed any one of the many examples of online communities that are growing and flourishing. We [...]

]]> By: Matt Rhodes http://www.freshnetworks.com/blog/2009/03/why-do-people-write-reviews/comment-page-1/#comment-3753 Matt Rhodes Sun, 26 Apr 2009 10:26:32 +0000 http://www.freshnetworks.com/blog/?p=571#comment-3753 Hi Glenn, Thanks for your comment (and sorry I'm only just getting round to responding). Thanks also for getting this piece in the Economist - why people write reviews and the benefit (to consumers and to the brands themselves) of these reviews is a topic worthy of some investigation. I think many people would understand your father's reaction to comments and reviews, but the financial benefit to brands of having reviews on their site is clear. The internet is changing consumer behaviour - the more time we spend looking at this and starting to understand this, the better. Matt Hi Glenn,

Thanks for your comment (and sorry I’m only just getting round to responding). Thanks also for getting this piece in the Economist – why people write reviews and the benefit (to consumers and to the brands themselves) of these reviews is a topic worthy of some investigation. I think many people would understand your father’s reaction to comments and reviews, but the financial benefit to brands of having reviews on their site is clear.

The internet is changing consumer behaviour – the more time we spend looking at this and starting to understand this, the better.

Matt

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