FreshNetworks Blog

Next week I’m speaking at the Marketing 2.0 Conference in Paris. A great two-day conference discussing and learning about the successful use of social media tools for marketing. From social networks to mobile marketing, online video to online communities, we’ll be hearing from some of the most experienced practitioners (both from agencies and clients) across Europe and beyond.

Last year, I attended and particularly enjoyed the sessions about building a blogging culture at Nokia, why word of mouth is an outcome and not a strategy and best practice ideas in word of  mouth marketing. This year, the agenda is again packed with some great speakers and sessions. With the exception of my own, the ones I’m most looking forward to are:

• Conny Kalcher from Lego talking about why social media is important for brands – in particular understanding more about how Lego use customer segmentation to enhance the insight and innovation they get from their online communities
• Rolf Skyberg from eBay talking about the lessons learnt from running their disruptive innovation team – and how social media impacts on and inputs into product development
• Simone Brunozzi from Amazon on cloud computing and marketing 2.0
• Nicolas Beauchesne from YouTube and Frederic Bellier from DailyMotion on how to market and position brands in online video
• Rashmi Sinha from Slideshare presenting a case study on sharing content in a B2B environment
• Tony Pham from Slide and Stefan Lechere from Netvibes on using widgets and personalisation to help empower brand advocates

I’ll be blogging next Monday and Tuesday from the event and you can find all our posts at Marketing 2.0 2009,