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How to use Twitter for PR

15th March 2009, 06:10 pm  by Matt Rhodes

Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Some successfully and some less so. Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR.

That’s why Required Reading this week at FreshNetworks is Corinne Weisgerber’s presentation on Twitter for PR. Not only is the  presentation a clear and comprehensive introduction to Twitter, it also includes case studies of how things can go wrong and right for brands using Twitter (with the cases of Comcast and JetBlue).

Weisgerber details eight ways in which Twitter should be used by brands and begins to detail how they should act for each one:

  1. Tracking
  2. Monitoring
  3. Live-reporting
  4. Journalism
  5. Activism
  6. Public Relations
  7. Political Communications
  8. Crisis Communications

We wrote earlier this week about how brands should use social media marketing instead of email. And any brand looking to innovate with Twitter should consider each of these eight areas in its social media strategy. Weisgerber’s presentation is a great introduction to what you should consider (and it contains video so is best viewed with the sound on).

Twitter for PR (Keynote and Youtube version)

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Category: Marketing 2.0, Matt Rhodes, Required reading, Social Media  |  Comment (RSS)  |  Trackback

13 Comments

  1. links for 2009-03-16 | burningCat:

    [...] How to use Twitter for PR (tags: twitter marketing pr) Share and Enjoy: [...]

    16 March 2009, 11:02 am

  2. Two practical lessons about Twitter — NevilleHobson.com:

    [...] Hat tip: Matt Rhodes, FreshNetworks. [...]

    16 March 2009, 11:22 am

  3. corinnew:

    Glad you found the presentation useful!

    16 March 2009, 4:32 pm

  4. Bookmarks for March 16th from 12:51 to 20:34 :: I don’t do Sudoku:

    [...] FreshNetworks Blog » Blog Archive » How to use Twitter for PR – Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Some successfully and some less so. Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR. [...]

    16 March 2009, 9:03 pm

  5. Every single one’s got a story to tell « People like to share:

    [...] How to use Twitter for PR (freshnetworks.com) Possibly related posts: (automatically generated)One obvious way social media is differentNews Doesn’t Take A HolidayTwitter narrativesThe Daily Grind: How often do you party? [...]

    20 March 2009, 5:50 pm

  6. Links for 22-03-09 | burningCat:

    [...] How to use Twitter for PR por rickmans [...]

    22 March 2009, 9:05 am

  7. links for 2009-03-25 « Das Textdepot:

    [...] FreshNetworks Blog » Blog Archive » How to use Twitter for PR Sehr schöne Einführung inkl. Präsentation von Corinne Weissgerber (tags: twitter howto presentation pr online-pr) [...]

    25 March 2009, 12:30 pm

  8. Weekly Video: How NOT to be Social Using Social Media | Mike McCready:

    [...] How to use Twitter for PR (freshnetworks.com) [...]

    13 April 2009, 8:21 pm

  9. Key Marketing & PR Posts This Week (May 18, 2009): India PR Blog:

    [...] How to use Twitter for PR – Weisgerber details 8 ways in which Twitter should be used by brands and begins to detail how they should act for each one: 1. Tracking 2. Monitoring 3. Live-reporting 4. Journalism 5. Activism 6. Public Relations 7. Political Communications 8. Crisis Communications [...]

    18 May 2009, 10:10 am

  10. Online-Strategie: Twitter sinnvoll einbinden « Das Textdepot:

    [...] von Unternehmen und Organisationen auf, bei denen der Einsatz des Microblogging-Dienstes klar im Rahmen der Online-PR erfolgt. Wie bei allen Social Media Aktivitäten stellt sich zunächst die Frage des inhaltlichen [...]

    22 May 2009, 9:35 am

  11. Events in Delhi:

    slide show is excellent. if #tags n twememe are same then why do we need two………not clear bout this.

    mailed this show to my friend.

    22 May 2009, 10:46 am

  12. Sujit:

    Nice Post!!

    Its always good to discuss on a useful topic. Nice thoughts!!!

    18 August 2009, 10:55 am

  13. carol:

    Twitter has been very helpful eversince (for me). it provides a way for me to communicate or stay in touch with many people at the same time and enables me to manage my time better.

    thanks. great post! :)

    7 September 2009, 10:21 am

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